At So PR we always try to be one step ahead, so we love working with brands who share these visions with us. Take Authentic Beauty Concept for instance, the premium vegan haircare brand wanted to underline what they stand for in all their messages. And so we came up with an alternative for sending out yet another press package, using all recycled (plastic free) packaging, a plantable card with wildflower seeds, but also adding a gift that would last forever and minimize ones use of plastic: a reusable ziplock bag.
Ph by: @stephaniebroek
