Authentic Beauty Concept – So PR

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BEAUTY
LAUNCH
EVENT

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. So PR partnered up with this high-end hairdressers brand to help them launch into the Dutch market. We’ve accompanied press to the European launch of the brand in Berlin, connected the right influencers and activists to the vegan haircare products and invited top press to a launch breakfast. On a day to day base, image, product and copy requests are being handled as we do for all the brands we proudly represent.

Table of Goodness

A Vogue gathering with Fiona Hering and Rinke Tjepkema

Vegan influencer, Stephanie Broek

Where hairstylist, journalist and influencer come together

The Go with the Glow sisters

// An impression of the plant based beauty breakfast @ Authentic Beauty Concept’s Global Creative Advocate Hester Wernert-Rijn.

some of the pay-off

Instagram | Stephanie Broek

Instagram | Nina Pierson

Instagram | Nina Pierson

Instagram | Jetteke van Lexmond

Grazia.nl

gowiththeglow.nl

Instagram | Gabrielle Koster

Instagram | Amayzine

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