The Netherlands based brand, Jane Lushka, does not have a complicated story or strategy, it is a mentality. Driven by curiosity and ambition, sisters Jane & Lushka Iskroff run a family business in Amsterdam named after the creative duo themselves: Jane Lushka.
When people first hear the brand name they usually think it's a single designer. But no, sisters Jane & Lushka run the company together and complement each other seamlessly. Jane designs, Lushka facilitates: an extremely strong combination of inexhaustible creativity and a keen sense of business. Jane and Lushka have steadily expanded their fashion business ever since opening their own boutique in 2005, followed by 4 more. In 2010 they sold these stores in exchange for freedom and growth: they opened 4 factories in Europe, started a webshop and B2B portal. Today, Jane Lushka's designs are sold in five countries through more than 750 multi-brand stores thanks to 220 employees. The secret of their success? Hard work, being entrepreneurial and genuinely understanding what women really need in this rapidly changing society.
When people first hear the brand name they usually think it's a single designer. But no, sisters Jane & Lushka run the company together and complement each other seamlessly. Jane designs, Lushka facilitates: an extremely strong combination of inexhaustible creativity and a keen sense of business. Jane and Lushka have steadily expanded their fashion business ever since opening their own boutique in 2005, followed by 4 more. In 2010 they sold these stores in exchange for freedom and growth: they opened 4 factories in Europe, started a webshop and B2B portal. Today, Jane Lushka's designs are sold in five countries through more than 750 multi-brand stores thanks to 220 employees. The secret of their success? Hard work, being entrepreneurial and genuinely understanding what women really need in this rapidly changing society.
