Welcome to a night of glamour and competition at the Lyko Beauty Games! Hosted in the for the occasion transformed into an arcade So Studio blending beauty-themed challenges with exclusive touches. 50 influencers and press relations competed in lively activities like life-sized Jenga with Olcay Gulsen Beauty and super size bowling with Bjorn Axen bottles, cutting a bob Anna wintour would approve of with Mermade Hair and Guess who? with Silk’n led masks all while enjoying music and vibes by DJ Janna Nieuwenhuijzen, Lyko beauty touch-ups by Michelle Nouws and hair by Fabiënne Jansen. The evening was a dazzling showcase of creativity and style, leaving each attendee with a luxurious goodie bag and us with a “yes we did it again” smile on our faces.
So Weekly | June 20, 2024
More So Weekly
New in @So: Ipanema
March 27, 2025
Named after one of the world’s most iconic and exotic beaches, Ipane...
JLab GO Air POP Rated Best by BNNVARA Kassa
March 11, 2025
The popular consumer program Kassa conducted an extensive test to find...
New @So: Navalon & Danté
March 3, 2025
Navalon & Danté creates bold, eclectic pieces for women who know ...
Björn Axén x Lisa Rinna x Paris Couture Week
February 19, 2025
Three designers, three bold looks—Lisa Rinna turned heads at Paris C...
Load More
Fail to load posts. Try to refresh page.
