Welcome to a night of glamour and competition at the Lyko Beauty Games! Hosted in the for the occasion transformed into an arcade So Studio blending beauty-themed challenges with exclusive touches. 50 influencers and press relations competed in lively activities like life-sized Jenga with Olcay Gulsen Beauty and super size bowling with Bjorn Axen bottles, cutting a bob Anna wintour would approve of with Mermade Hair and Guess who? with Silk’n led masks all while enjoying music and vibes by DJ Janna Nieuwenhuijzen, Lyko beauty touch-ups by Michelle Nouws and hair by Fabiënne Jansen. The evening was a dazzling showcase of creativity and style, leaving each attendee with a luxurious goodie bag and us with a “yes we did it again” smile on our faces.
So Weekly | June 20, 2024
More So Weekly
Björn Axén x Lisa Rinna x Paris Couture Week
February 19, 2025
Three designers, three bold looks—Lisa Rinna turned heads at Paris C...
P.S. We So Love You
February 14, 2025
Roses, cute surprises, chocolates, big feelings and all the heart-eye ...
THE FEMME PARADOX: KATE MOSS FOR ELISABETTA FRANCHI SS25
February 11, 2025
Kate Moss stands as a symbol of authentic and bold femininity in the p...
NEW @So: Y’AMOUR
January 17, 2025
Feel like a Goddess Y’AMOUR is more than a beauty brand – it’s a...
Load More
Fail to load posts. Try to refresh page.
