Another So Drops at our So Studio: the Backstage Edition! This event was specifically designed to bring 35 nano influencers together — those with a smaller but highly engaged following — to create a buzz around our brands. The focus of the event was clear as day: CONTENT! Each influencer received a briefing on the specific content to create and deliver post-event, ensuring everything was perfectly tailored and impactful. The content crafted by these influencers will later be shared across the brands' own channels, amplifying their reach. Every booth was meticulously branded, offering a vibrant backdrop for influencers to start creating content right on the spot. AnnaDiva, Pericarp, Mondaine, King Louie, and Biolash, each presenting their unique offerings in style.
As a parting gift, attendees received a goodie bag filled with products from Mermade Hair, Batiste, Clay and Glow, Lidl, and Sunday Natural. These goodies aren't just treats, they're also subjects for upcoming content pieces, continuing the cycle of engagement and exposure.
35 nano influencers created: …
As a parting gift, attendees received a goodie bag filled with products from Mermade Hair, Batiste, Clay and Glow, Lidl, and Sunday Natural. These goodies aren't just treats, they're also subjects for upcoming content pieces, continuing the cycle of engagement and exposure.
35 nano influencers created: …
