To celebrate, we hosted an unforgettable soirée at the luxurious Hotel De L’Europe. Because, like Kim K said “it’s iconic, and I love to do iconic.” And GUESS what? Team So curated the guest list, gathering an exclusive group of amazing content creators. Ruby Red lips, sparkly champagne, delicious, culinary bites, a selected group of guests, dressed to bloom in their finest spring flower look, smiles from ear to ear and almost-weekend vibes in the air. To make the evening even more special, we had an exciting contest: the guest with the most creative content had the chance to win an overnight stay at Hotel De L’Europe! Before the event, select attendees enjoyed a VIP shopping experience at the GUESS store on Kalverstraat, scoring stunning outfits to match their GUESS Iconic vibe. Because the only way to leave a lasting impression, is to do it the iconic way.