In July 2023, LaDress brought the extra to the everyday by wrapping an Amsterdam tram in full-on LaDress branding. And suddenly the daily commute wasn’t just about getting from A to B, but became a moving fashion statement rolling through the streets of the big city. Here's the thing - studies prove that ads on the move grab way more attention and are remembered longer. So, LaDress made sure their message was everywhere, from the crowded shopping streets to the hidden gems of Amsterdam, impossible to miss, with its eye-catching design.This wasn’t just an ad campaign - it was a moving runway, proving that even public transport can be iconic, you just gotta bring the style. (of: can be as iconic as you make it)