Beloved by it-girls, celebrities and fashionistas worldwide, Astrid & Miyu brings its iconic jewelry and immersive in-store experience to the Netherlands. Founded by Connie Nam, who wanted to create stylish, high-quality jewelry at accessible prices, Astrid & Miyu has grown from her Notting Hill apartment into a global sensation.
Jewelry with a mission
Astrid & Miyu is more than a jewelry brand - it’s a movement centered on self-expression, accessibility, and a strong sense of community. When Connie founded the brand in 2012, her vision extended beyond creating beautiful jewelry; she aimed to build a welcoming space where customers, employees, and partners truly feel at home. “It’s about more than the products,” Connie says. “It’s about creating an authentic experience that connects everyone.” What sets this London-based cult favorite apart is a unique in-store offering: professional piercing, fine-line tattoos, and bracelet welding for a personalized touch. Discover stunning designs, from welded bracelets to chic ear stacks, all crafted with care using premium materials like 18-karat gold and sterling silver. With its Instagram-worthy interiors and creative atmosphere, Astrid & Miyu Amsterdam isn’t just a store - it’s a destination where quality, self-expression, and community come together.
Jewelry with a mission
Astrid & Miyu is more than a jewelry brand - it’s a movement centered on self-expression, accessibility, and a strong sense of community. When Connie founded the brand in 2012, her vision extended beyond creating beautiful jewelry; she aimed to build a welcoming space where customers, employees, and partners truly feel at home. “It’s about more than the products,” Connie says. “It’s about creating an authentic experience that connects everyone.” What sets this London-based cult favorite apart is a unique in-store offering: professional piercing, fine-line tattoos, and bracelet welding for a personalized touch. Discover stunning designs, from welded bracelets to chic ear stacks, all crafted with care using premium materials like 18-karat gold and sterling silver. With its Instagram-worthy interiors and creative atmosphere, Astrid & Miyu Amsterdam isn’t just a store - it’s a destination where quality, self-expression, and community come together.
