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case > LYKO - The Big Sleepover  [Concept, guest list, production]

Fluffy socks? Check. Pink PJs? Double check. A night to remember?
Oh, Absolutely.

The 14th of November, we transformed Maison Elle Amsterdam into the ultimate slumber party dream with "The Big Sleepover event" – a 24-hour LYKO beauty escape that was pure nostalgia and oh-so-glam. We hosted 40 lovely content creators for a night packed with all the vibes: beautifully branded rooms bursting with LYKO goodies (because glowing is a lifestyle), cozy pillow fights, champagne-fueled late-night talks and beauty secrets worth stealing. We started the day with a talk by Bjorn Axén’s Johan, followed by a scavenger hunt in Vondelpark – life-size props and competitive energy included. Followed by a COSRX seated dinner – think black & white glam with skincare lessons between courses and a lively bingo to top it off. We ended the night with a MILK pyjama (after)party with Hermit Gin, De Pizzabakkers and all-night dancing, because who needs sleep anyway? To close it out like the queens we are: a FOREO glow-up workshop and a run club for the early risers who live for balance. One thing’s for sure: Maison Elle will never be the same – and neither will we. Can we do this every weekend? See you at the next! 

So Results

TOTAL REACH: 34.798.251
TOTAL PR VALUE: €1.310.418
TOTAL POSTINGS: 442

Some of the highlights...

// Instagram story #Jerrel Bauman
// Instagram story #allaboutLeonie
// Instagram story #Sofie Graafland
// Instagram story #Thomas Drinkenburg

and more so...