At the Steve Madden Friendsgiving Dinner in So Studio Amsterdam, we brought together 45 of the most influential content creators and (online) press—our way of saying thank you for an incredible year of collaboration. Guests arrived in their most eye-catching Steve Madden heels, setting the tone for a night of glam and gratitude.  

The evening kicked off with a signature drink from the Tecán Tequila Bar, the perfect way to toast to an unforgettable Friendsgiving.
And just when you thought the night couldn’t get better, a cheeky Bad Santa crashed the party, spilling secrets and sparking laughs. Then, stealing the spotlight, Dutch legend Yes-R took the stage with an unforgettable performance that had everyone vibing. As the energy buzzed through the room, guests indulged in a luxurious 5-course dinner, crowned by a show-stopping centerpiece: a life-sized red velvet cake that turned heads and tempted every fork in sight. From the first sip to the final bite, it was a night where Steve Madden celebrated not just shoes, but the friendships and moments that made the year extraordinary.  A toast to style, good vibes, and the power of coming together with the Steve Madden COMMUNITY —Friendsgiving, the Steve Madden way. ✨