For the Gen Z edition of So Drops, So Studio Amsterdam transformed into the ultimate hotspot where 24 brands had the chance to introduce themselves to a curated guest list of top content creators and influential Gen Z-ers. The event buzzed with the latest trend debate: Brat or Demure?, setting the tone for a day filled with branded FUN.
124 guests in attendance, including Zaar Goedemans, Jessie Maya, Eloise van Oranje, Jada Borsato, and Tabitha immersed in a variety of brand activations, from mini coaching sessions on embracing your inner Brat by Caroline Pluym to customizing silver bags with paint at Steve Madden. At Tous, guests could engrave their name onto a perfume bottle, while Weisz offered custom-fit watches, there were Japanese head spa treatments, played a memory game at Hero for a chance to win a year’s supply of Pimple Patches, and even participated in a playful "toss the ring" game with Svakom’s tech-forward sex toys.
With a guest list that shaped the conversation online, So Drops: Gen Z Edition is once again the ultimate platform for brands to connect with the next generation.
124 guests in attendance, including Zaar Goedemans, Jessie Maya, Eloise van Oranje, Jada Borsato, and Tabitha immersed in a variety of brand activations, from mini coaching sessions on embracing your inner Brat by Caroline Pluym to customizing silver bags with paint at Steve Madden. At Tous, guests could engrave their name onto a perfume bottle, while Weisz offered custom-fit watches, there were Japanese head spa treatments, played a memory game at Hero for a chance to win a year’s supply of Pimple Patches, and even participated in a playful "toss the ring" game with Svakom’s tech-forward sex toys.
With a guest list that shaped the conversation online, So Drops: Gen Z Edition is once again the ultimate platform for brands to connect with the next generation.
