Fluffy socks? Check. Pink PJs? Double check. A night to remember? Oh, Absolutely. Last week, we transformed Maison Elle Amsterdam into the ultimate slumber party dream with “The Big Sleepover event” – a 24-hour LYKO beauty escape that was pure nostalgia and oh-so-glam. We hosted 40 lovely content creators for a night packed with all […]

Beloved by it-girls, celebrities and fashionistas worldwide, Astrid & Miyu brings its iconic jewelry and immersive in-store experience to the Netherlands. Founded by Connie Nam, who wanted to create stylish, high-quality jewelry at accessible prices, Astrid & Miyu has grown from her Notting Hill apartment into a global sensation. Jewelry with a mission Astrid & […]

What’s back and bigger than ever? 90’s denim, for sure. So when in doubt – denim it out. We had an unforgettable “Cosmico” content day at So Studio with Liu Jo and 18 incredible creators, serving looks in their newest denim drop, “The New Glam.” The studio turned into a vibrant playground of creative content […]