WE ARE

So PR.

So PR | Amsterdam | Est. 2005 |

Born out of a necessity to make a change, to inspire and create. So PR, the leading Amsterdam based all-round fashion, beauty & lifestyle public relations & communication agency, is known for its unique high-standard and its down to earth approach. The agency’s foundation is built on a fine mixture between an 'out of the box' policy and nearly two decades worth of network and proven reliability.

THE |HER/HIS|
STORY OF So PR.

It is the year 2005 when Thijs Willekes and Odette Schoonenberg accumulate their shared knowledge and network and founded So PR, an all-round PR agency with a focus on beauty, fashion and lifestyle. Working closely with both the media as well as clients creating a custom-made proposition each and every time. We never ‘just' market a brand and we never will; we develop an all-round philosophy and strategy in a remarkable way, both in the magical sense of the word as well as performance driven, as at the end of the day we share the same goal with you: creating the utmost results in off + online media coverage, brand awareness & visibility and expanding the brands reputation and urgency in the competitive field of fellow brands.

The company willing to walk the extra mile

The contemporary and creative 300m2 So PR showroom space, also known as the So social hub, is the bedrock that brings it all together; The day to day 'hometown' for every respectable stylist and content creator in the Dutch scenery, that on a Monday could be the decor for a TikTok campaign directed by our social content team, on a Tuesday the editing room of an event movie and on a Friday the designated place for an interview with a collaborating brand’s founder, working on a brand story with our copywriter.

Located in the heart of Amsterdam but with an international reach, So PR changed the definition of PR as we might know it while never shying away from the traditional PR expertise. It’s in our core and is our core business, while having incorporated online, influential and digital marketing as an equal important present-day competence, So is having all the right tools to effectuate growth in each of your present brand objectives.