At So, we like a well-executed American Dream. Our collaboration with the infamous Steve Madden (partly) therefore feels like a perfect match. We’ve been going all out with the different send-outs of the popular brand. We introduced the press with a Steve Madden doll (including her very own shoe collection), a movie night in and a 10.000 steps walk along a curated route (cookies! flowers! coffee!), to just name a few.
Send-outs
Nr 1. the STEVE MADDEN DOLL
Editor in chief Grazia #anneliespijper
Influencer #joannvdherik
Online editor ELLE #gigivdzwaan
High-end stylist #xavieraaubri
Instagram story #talkiesmagazinenl
Freelance journalist #lechoixtros
Nr 2. the STEVE MADDEN MOVIE NIGHT
Online editor Elegance #heatherserry
Online editor Vogue #emmavloeimans
Digital content manager JAN magazine #zoerosielle
Digital editor Harpers Bazaar & ELLE #evie.lukassen-2
Digital editor Harpers Bazaar & ELLE #evie.lukassen
High-end stylist #famkemesman
Instagram #roxannekwant
Nr 3. the STEVE MADDEN CITY WALK
Instagram story #narjessrkaiek
Instagram #robineblickman
Online editor Elegance #heatherserry
Instagram #s0phieramaekers
Instagram #saschabunge
Steve Madden Brand activation Send-out Citywalk
Mail & Win Grazia.nl
Instagram #callmenargis
Instagram #loesjerambaldo
This all resulted in major brand publicity of Steve Madden in both off and online respected media outlets.
Grazia
LINDA.
VROUW Telegraaf
Glamour
Het Parool
Television show The Voice of Holland
Cosmo Girl
ELEGANCE
GLAMOUR
Volkskrant Magazine
JAN
LINDA.
LINDA.
LINDA.
LINDA.
LINDA.
Actress Elise Schaap #elise_is_here
YouTube Vlog #monicageuze
Singer Maan de Steenwinkel #maan.de.st
Singer Maan de Steenwinkel #maan.de.st
Instagram #joellewitschge
Actress Elise Schaap #elise_is_here
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