An ode to the female body and the mental journey associated with it. Vulnerable, real, pure, personal, unique. With "Dear Future Me," photographer Jasper Suyk invites twenty-eight women to expose themselves. Both literally and figuratively, by photographing them at their most powerful, gentle, and free, but also by posing a critical question: Who are you really? Compelling images are underscored with letters, written by Katja, Holly-Mae, Loiza, Jessie-Jazz, Kim, Geraldine, Lauren, and Jennifer (amongst others) themselves, addressed to their future selves. We were lucky to work “pro-bono” on this project offering our PR support for this coffee table book with proceeds going 100% to 3 female empowered causes: Pink Ribbon, ActionAid & Return to Sender.
Case: Dear Future Me by Jasper Suyk [Book launch]
The results please…
Sold out: Just after the press release was sent out all 2000 first print editions were sold (out).
Reach: At least 40.821.759 people must know about this important project.
Earned media value: €141.000 in free publicity was earned.
(Online) articles: 40 news outlets - Parool, Telegraaf, Shownieuws, Jan Magazine, LINDA. & Libelle.
TV appearances: 1 television appearance – Shownieuws
Out of Home: In addition, we have also executed an Out of Home campaign worth 27k.
some of the online Results
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- international
- launching on the Dutch market
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