Six influencers, including Demi Teeuwissen and Romee Pearl, were sent products to create content showing off their at-home shower routines using the Schwarzkopf Fibre Clinix line. From Demi’s salon experience getting her hair professionally styled to the influencers posting Instagram reels and stories, the campaign blended authenticity and high-quality content. What made this campaign stand out? Unlike traditional UGC, where only the brand posts the content, we this time made a deliberate choice to have the influencers post it on their own channels as well, amplifying its reach and authenticity.