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case > Astrid & Miyu  [Guest list + OOH Store opening Amsterdam]

Amsterdam, You’re ICONIC

When London meets Amsterdam… something magical happens. So Dutchies, get ready to shine (literally), because Astrid & Miyu’s first Dutch store is officially open.
And let us tell you, this opening was nothing short of spectacular. The exclusive event, held in the heart of the ‘Negen Straatjes’ in Amsterdam, was a true celebration of style, creativity, and community. Content creators and fashion lovers gathered for an unforgettable evening filled with sparkling jewelry, laughter, and some serious glam. Guests were treated to the brand’s one-of-a-kind offerings – think custom-welded bracelets, piercings and fine-line tattoos. The store was buzzing with excitement as everyone explored the Instagram-worthy space, snapping selfies and discovering their new favorite pieces, all crafted with love from the finest materials. With live piercings and tattoos happening on-site, the atmosphere was electric – glam on point and energy on max.  
To give you an idea of some of our guests:
We welcomed editors from VOGUE | COSMOPOLITAN | ELLE | LINDA.JAN Magazine&CFASHIONCHICK  and influencers as Noor de Groot, Ella Dieke, Fleur Falkenburg, Victoria Vermeer, Nathalie Fengler, Hilda Sigurdsson, Imaani Noelle, Evy Markovits

OUT OF HOME CAMPAIGN

And if you were strolling around the city in the days before the big reveal, there’s no way you could’ve missed those giant, in-your-face advertising columns all over Amsterdam – each one teasing you with a glimpse of Astrid & Miyu’s stunning new store.  

So Results

TOTAL REACH: 61.115.916
TOTAL PR-VALUE: €298.832
TOTAL POSTINGS: 189

NUMBER OF ATTENDEES
PRESS: 40
INFLUENCERS: 80
//Astrid & Miyu store opening  on TikTok #Barts Boekje
//Interview with owner Connie Nam in BrandNew magazine
//Astrid & Miyu in Fashion Trade Magazine Textilia