When timeless elegance meets effortless versatility, you get the ultimate capsule wardrobe – curated by none other than Dutch fashion icon Anouk Yve, for Peek & Cloppenburg Düsseldorf. This exclusive collection brought together the perfect essentials, proving that less is truly more. Featuring 24 versatile styles, it seamlessly blends business and casual pieces, with a focus on luxurious fabrics like wool and cashmere. 

To give this collection the spotlight it deserved, Peek & Cloppenburg joined So Drops, presenting it to the right fashion insiders. From exclusive press and talent seedings to a press release, we ensured that Peek & Cloppenburg was everywhere – and it showed. The collection made it to top magazines like Elegance, Vrouw, Grazia, and LINDA., highlighted for its sleek, sophisticated aesthetic. 

And let’s talk talent: we teamed up with fashion it-girls Britt Messing, Tess Scholten, Maaike Lothman and Michelle Fleur for a high-impact paid social campaign, serving looks and bringing the collection to life across platforms. The takeaway? With a total reach of 7.8 million, the collection made an impact that couldn’t be ignored. In a world of fast fashion and overflowing closets, this capsule wardrobe proves that less isn’t just more - it’s everything.