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NEW @So: Y’AMOUR

Feel like a Goddess Y’AMOUR is more than a beauty brand – it’s a celebration of love. Love for makeup, for the planet, for every woman, and most importantly: for you. Founded by Rosan van den Brand (26) at just 21 years old, this luxurious Dutch brand combines high-quality Italian formulas with vegan and cruelty-free […]

This was the year that was not the year

By Brian Bilston This was the year that was not the year I repaired the bathroom tap and emptied out the kitchen drawer of a lifetime’s worth of crap. This was the year that was not the year in which I launched a new career. 516 A West End hit eluded me as did Time […]

NEW @So: JLab

Get Your Sound On! JLab started in 2005 with a simple idea: offering affordable earbuds for everyone. Fast forward, and they’ve become an undeniable force in the tech world, offering products that take your music experience to the next level. From premium in-ear and over-ear headphones to wireless headsets you’ll want to take with you […]

The Big Sleepover with LYKO @Maison Elle Amsterdam

Fluffy socks? Check. Pink PJs? Double check. A night to remember? Oh, Absolutely. Last week, we transformed Maison Elle Amsterdam into the ultimate slumber party dream with “The Big Sleepover event” – a 24-hour LYKO beauty escape that was pure nostalgia and oh-so-glam. We hosted 40 lovely content creators for a night packed with all […]

NEW @So: ASTRID & MIYU

Beloved by it-girls, celebrities and fashionistas worldwide, Astrid & Miyu brings its iconic jewelry and immersive in-store experience to the Netherlands. Founded by Connie Nam, who wanted to create stylish, high-quality jewelry at accessible prices, Astrid & Miyu has grown from her Notting Hill apartment into a global sensation. Jewelry with a mission Astrid & […]