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New at So: Unfold.art

Unfold.art wants to show you something you’ve never seen before, bringing to life mind-blowing audiovisual wonderlands from the world’s most exciting artists in striking global locations. Fusing the most exciting art, technology, new media and music into incredible experiences. SORA is their newest kinetic light installation where the architectural nature of the space isolates the […]

Steve Madden @ AFW

On the second day of AFW Edition 2022, the famous Moulin Rouge lent its location to a night of fashion. For this special occasion, Dutch designer Duran Lantink brought his own clique of performers to present the Steve Madden Fall/Winter 2022 collection in a way only Duran could have thought of.  As we walk down […]

It’s all in the (Rock & Roll) family: Brood by Lola Pop

When Herman Brood’s 75th birthday was to be commemorated in 2021, a limited edition t-shirt was released. There were so many beautiful options and variations that it had to be done: an entire collection would be launched on November 5, 2022 Herman’s 76th birthday. With Brood by Lola Pop, Lola wants to combine her own […]

Gocashmere choses Maartje Verhoef for latest campaign

Gocashmere, a way of life built upon consciously sourced and lovingly made high quality cashmere essentials. Top-quality and timeless cashmere designed for fashion conscious individuals for the fairest price on the market. With the friendly face of Dutch pride Maartje Verhoef in the latest campaign of the accessible cashmere brand.

New in at So: BALL® 

A 1970s icon, the founder of stonewashed jeans, the designer of the first printed sweatshirt in Europe followed by 22 years of silence. BALL® is back and you’ll know, the brand founded in 1974 has made a comeback with favorites from its most successful years in a new design. 2022 Collection For months, BALL®’s design […]

King Louie: ReLove

Reduce:  Less is more. What do you really need? Respect: Taking good care of your clothing Re-use: Make someone else happy with clothing you no longer wear Restyle:  Learn how to make new styling combinations Repair: Broken items are easily fixed Recycle: Don’t throw away garments, but recycle them! King Louie’s Relove model shows six […]

FONDAZIONE ELISABETTA FRANCHI ONLUS

“There’s no need to wear a fur coat for our vanity.” – Elisabetta Franchi Always active in the defense of animal rights through the support of a wide range of initiatives for their protection, the Italian designer and animal lover has finally brought them all together into a single project: the ELISABETTA FRANCHI FOUNDATION. A […]