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New in at So: BALL® 

A 1970s icon, the founder of stonewashed jeans, the designer of the first printed sweatshirt in Europe followed by 22 years of silence. BALL® is back and you’ll know, the brand founded in 1974 has made a comeback with favorites from its most successful years in a new design. 2022 Collection For months, BALL®’s design […]

King Louie: ReLove

Reduce:  Less is more. What do you really need? Respect: Taking good care of your clothing Re-use: Make someone else happy with clothing you no longer wear Restyle:  Learn how to make new styling combinations Repair: Broken items are easily fixed Recycle: Don’t throw away garments, but recycle them! King Louie’s Relove model shows six […]

FONDAZIONE ELISABETTA FRANCHI ONLUS

“There’s no need to wear a fur coat for our vanity.” – Elisabetta Franchi Always active in the defense of animal rights through the support of a wide range of initiatives for their protection, the Italian designer and animal lover has finally brought them all together into a single project: the ELISABETTA FRANCHI FOUNDATION. A […]

Find us on TikTok

A simple hello could lead to a million things, but a complicated dance routine could also lead to some good old teambuilding (next to it leading to a lot of fun). With a broad range of employees with many different backgrounds and from many generations we’re always up for a challenge and try to keep […]

TENWAYS, the accessible e-bike for everyone

“Energized urban rides.” Born out of a love for the environment, a passion for cycling and a need for change. TENWAYS fulfills a collective dream to make high-quality e-bikes accessible to everyone, creating an enjoyable, effortless, fast and above all environmentally friendly riding experience. The young company, founded in 2021, came about after a successful […]

New in @So Marcus Elizabeth

Angelo Carlo Marcus Elizabeth (his friends call him Angelo and we will too from now on) was born on the beautiful Caribbean island of Curaçao, where he grew up in a strict and strict environment. His grandmother raised him and gave him the opportunity to study and develop himself. At a young age, Angelo decided […]