Celebrating Spring, get togethers and the newest mindful additions to the ever expanding Authentic Beauty Concept product range. Wouter de Jong took our minds to the gym, RAE Blooms got us flourishing and the vegan spread by Feisty Feast was well feisty indeed. Brand ambassadors, new friends of the brand, beauty professionals and press united […]

Buying a bag is often seen as a guilty pleasure. But not JoHeath’s bags and accessories, those are all pleasure, no guilt. The sustainable, luxury label, with a special love for the swallow, is dedicated to designing timeless pieces made with ethically sourced materials (like fish leather!) – fashionable designs that leave no trace. Certified […]

With “The Denim Project” Luisa Cerano launches a sustainable capsule collection with real jeans classics. The collection consists of a selection of hand-picked denim basics, which have been given a modern upgrade with new cuts. This makes “The Denim Project” twice as durable: the subtly used effects and timeless silhouettes make the pieces real fashion […]

KAZE face masks inject personality to our new daily necessity. Coming in a range of different color hues and sizes, KAZE balances quality, comfort and style. This combination has made KAZE the brand of choice among celebs looking to style their new accessory with their latest look.  The brand, new in our portfolio @So, has […]

The Netherlands based brand, Jane Lushka, does not have a complicated story or strategy, it is a mentality. Driven by curiosity and ambition, sisters Jane & Lushka Iskroff run a family business in Amsterdam named after the creative duo themselves: Jane Lushka. When people first hear the brand name they usually think it’s a single […]

Floris van Bommel’s festive shoes for men and women turn every occasion into a memorable party. Wear yours with a dinner jacket, dressy pants, fancy dress or a simple pair of jeans. This collection of festive shoes and belts features a number of styles especially designed for the holiday season. Choose your favorite special material […]

A household name in Amsterdam and beyond and a frontrunner in the field of vintage and sustainable fashion: King Louie. An eclectic label, with a vintage feel and history. It is 1981 when Ann Berlips (then 22) and George Cramer (then 26) apply for a market permit. As true vintage fans, they are planning to […]

There ain’t no party like an ear party and Billion Avenue knows how to throw those best. For the sparkly season to come the Antwerp based jewelry brand designed a capsule collection of fun earrings with sparkling stones, little stars and the most festive of them all: a tiny cocktail glass to add to an […]