New in @ So: Jane Lushka
The Netherlands based brand, Jane Lushka, does not have a complicated story or strategy, it is a mentality. Driven by curiosity and ambition, sisters Jane & Lushka Iskroff run a family business in Amsterdam named after the creative duo themselves: Jane Lushka. When people first hear the brand name they usually think it’s a single […]
3 years ago
Party with Floris van Bommel
Floris van Bommel’s festive shoes for men and women turn every occasion into a memorable party. Wear yours with a dinner jacket, dressy pants, fancy dress or a simple pair of jeans. This collection of festive shoes and belts features a number of styles especially designed for the holiday season. Choose your favorite special material […]
3 years ago
New in @ So: King Louie
A household name in Amsterdam and beyond and a frontrunner in the field of vintage and sustainable fashion: King Louie. An eclectic label, with a vintage feel and history. It is 1981 when Ann Berlips (then 22) and George Cramer (then 26) apply for a market permit. As true vintage fans, they are planning to […]
3 years ago
Billion Avenue: Party Collection
There ain’t no party like an ear party and Billion Avenue knows how to throw those best. For the sparkly season to come the Antwerp based jewelry brand designed a capsule collection of fun earrings with sparkling stones, little stars and the most festive of them all: a tiny cocktail glass to add to an […]
3 years ago
Floris van Bommel X Robin van Persie
Floris van Bommel has developed a collection together with football legend Robin van Persie. Floris and Robin have worked on 3 styles, each reflecting Robin’s personal taste. A collaboration that made Floris’ dreams come true: “If Robin had called and asked if I might have time to pick the weeds between the patio tiles at […]
3 years ago
Steve Madden launches Inclusive Collection
A collection for literally everyone. Steve Madden embraces diversity and inclusivity. The label is for all people regardless of their background, ethnicity, gender, lifestyle or beliefs. The carefully built community is an example of this and their wishes and desires are the foundation for the new collection. Steve Madden believes that everyone has the right […]
3 years ago
AUTHENTIC BEAUTY CONCEPT Launches NEW multitasking hybrid innovations
Beyond hair. Ever since the very beginning AUTHENTIC BEAUTY CONCEPT has been more than a premium, Vegan hair care label. It goes beyond hair. Much further really. The #authenticbeautymovement and its loyal followers believe that outer beauty is a reflection of our inner beauty and celebrate this authentic, real beauty in all its forms: beauty […]
3 years ago
New in @ SO: Studio EVA D.
Timeless clothing to cherish, keep and hold on to. Designer Eva Dekker was way ahead of her time, after graduating from the Rietveld Academy she founded Studio EVA D. in 2005, her own brand under which she designs seasonless, androgynous “collections”. Eva works according to her own rules and at her own pace and in […]
3 years ago
New in @ So: Cotril
“An iconic story, made, shaped and born in Italy.” Years of expertise, (in)famous fans and luxury with a capital L, as they do in Bella Italia. An international reference point for the world of hair colouring, styling and (salon) treatments, loved by the stars, the Italian jet set and an established name in the fashion […]
3 years ago
Knitwear for Fall: groundbreaking
With the days becoming shorter and evening coming sooner, sweater weather entering and the comeback of leather boots we know Fall has arrived. And even though at our showroom knitwear, tall boots and furry bucket hats have been present for months now, life IRL finally catched up. And for just a couple of minutes we […]
3 years ago