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Floris van Bommel X Robin van Persie

Floris van Bommel has developed a collection together with football legend Robin van Persie. Floris and Robin have worked on 3 styles, each reflecting Robin’s personal taste. A collaboration that made Floris’ dreams come true: “If Robin had called and asked if I might have time to pick the weeds between the patio tiles at […]

Steve Madden launches Inclusive Collection

A collection for literally everyone. Steve Madden embraces diversity and inclusivity. The label is for all people regardless of their background, ethnicity, gender, lifestyle or beliefs. The carefully built community is an example of this and their wishes and desires are the foundation for the new collection. Steve Madden believes that everyone has the right […]

New in @ SO: Studio EVA D.

Timeless clothing to cherish, keep and hold on to. Designer Eva Dekker was way ahead of her time, after graduating from the Rietveld Academy she founded Studio EVA D. in 2005, her own brand under which she designs seasonless, androgynous “collections”. Eva works according to her own rules and at her own pace and in […]

New in @ So: Cotril

“An iconic story, made, shaped and born in Italy.” Years of expertise, (in)famous fans and luxury with a capital L, as they do in Bella Italia. An international reference point for the world of hair colouring, styling and (salon) treatments, loved by the stars, the Italian jet set and an established name in the fashion […]

Knitwear for Fall: groundbreaking

With the days becoming shorter and evening coming sooner, sweater weather entering and the comeback of leather boots we know Fall has arrived. And even though at our showroom knitwear, tall boots and furry bucket hats have been present for months now, life IRL finally catched up. And for just a couple of minutes we […]

BALR. X PUMA

The latest chapter in the BALR. X PUMA story has been written. For BALR. and PUMA, this is the natural progression of a prolific partnership; a fourth installment to the series where football performance interlaces with premium fashion. The very fashionable launch is led by none other than Ajax and Brazil forward: Antony Matheus dos […]