Floris van Bommel X Robin van Persie
Floris van Bommel has developed a collection together with football legend Robin van Persie. Floris and Robin have worked on 3 styles, each reflecting Robin’s personal taste. A collaboration that made Floris’ dreams come true: “If Robin had called and asked if I might have time to pick the weeds between the patio tiles at […]
3 years ago
Steve Madden launches Inclusive Collection
A collection for literally everyone. Steve Madden embraces diversity and inclusivity. The label is for all people regardless of their background, ethnicity, gender, lifestyle or beliefs. The carefully built community is an example of this and their wishes and desires are the foundation for the new collection. Steve Madden believes that everyone has the right […]
3 years ago
AUTHENTIC BEAUTY CONCEPT Launches NEW multitasking hybrid innovations
Beyond hair. Ever since the very beginning AUTHENTIC BEAUTY CONCEPT has been more than a premium, Vegan hair care label. It goes beyond hair. Much further really. The #authenticbeautymovement and its loyal followers believe that outer beauty is a reflection of our inner beauty and celebrate this authentic, real beauty in all its forms: beauty […]
3 years ago
New in @ SO: Studio EVA D.
Timeless clothing to cherish, keep and hold on to. Designer Eva Dekker was way ahead of her time, after graduating from the Rietveld Academy she founded Studio EVA D. in 2005, her own brand under which she designs seasonless, androgynous “collections”. Eva works according to her own rules and at her own pace and in […]
3 years ago
New in @ So: Cotril
“An iconic story, made, shaped and born in Italy.” Years of expertise, (in)famous fans and luxury with a capital L, as they do in Bella Italia. An international reference point for the world of hair colouring, styling and (salon) treatments, loved by the stars, the Italian jet set and an established name in the fashion […]
3 years ago
Knitwear for Fall: groundbreaking
With the days becoming shorter and evening coming sooner, sweater weather entering and the comeback of leather boots we know Fall has arrived. And even though at our showroom knitwear, tall boots and furry bucket hats have been present for months now, life IRL finally catched up. And for just a couple of minutes we […]
3 years ago
BALR. X PUMA
The latest chapter in the BALR. X PUMA story has been written. For BALR. and PUMA, this is the natural progression of a prolific partnership; a fourth installment to the series where football performance interlaces with premium fashion. The very fashionable launch is led by none other than Ajax and Brazil forward: Antony Matheus dos […]
3 years ago
Elisabetta Franchi opens first flagship store in The Netherlands
Elisabetta Franchi consolidates its presence abroad with the opening of a new flagship store in The Hague. The store is located on the high street – Noordeinde – the ultimate shopping and art district known for its exclusive boutiques hosted inside Art Nouveau buildings. Boasting an area of 87 sq. m, it offers clients the […]
3 years ago