The winner of the 29th Coiffure Award was announced last Sunday evening during the digital hairdressing event of the year. Juliette den Ouden, of JDO Academy in Amsterdam, was named ‘Hairdresser of the Year’. 99 nominees competed for the Oscars among the hairdressing awards; den Ouden has been awarded for her work before. A double […]

An Oscar-worthy coffee indeed. De’Longhi, a global leader in the field of home coffee machines, launches its first international campaign directed by Damien Chazelle and featuring a leading Hollywood man: Brad Pitt. Yes, you’ve read that right: Brad Pitt! The viewer is treated to a glimpse of the classic ‘day-in-the-life-of Brad Pitt’. We see Pitt […]

The love story between Katja Schuurman and Floris van Bommel continues. Just like with the good shows on Netflix, Floris van Bommel ‘ordered’ two new seasons, even before the results of the spring collection were known, making the FW21 collaboration a fact. A smart and honest man Floris is , he knew that Katja stole […]

1988 was a good year: Nike launched their iconic ‘Just do it’ slogan, Bill Medley and Jennifer Warnes scored a hit with Dirty Dancing’s ‘Time of my life’, The Netherlands won the European Football Championship by beating Russia (2-0), our Design Lead Mandy & Creative Producer Yasmin were born and Danish Design launched. No wonder […]

“If you’re into nice shoes, good books or a great lunch with friends, why wear cheap reading glasses?” Lucie couldn’t help herself wondering. She asked her husband Frank, who lived a quiet but full life as a retired eyewear designer, to design some really nice reading glasses for her and her friends. He was a […]

Until the end of September 2021 you will find a Billion Avenue pop-up store at a unique location: Knokke-Heist Plaza. The concept, Sea Square, focuses on Belgian entrepreneurs and supports the local economy. By only working with brands that have their own identity and exclusivity, Sea Square brings together an oasis of luxury, style and […]

BMX pro Jelle van Gorkom shares his powerful story in his Dutch book: “Accepteren en doorgaan”. In 2018, Jelle van Gorkom was seriously injured during a training session in Papendal. He was in a coma for a while and the doctors didn’t know if he would make it and if he did, what physical condition […]

“An original point of view.” HOFF was founded in 2016 to blur the lines between quality, design and fair prices. The label expresses itself by taking inspiration from the most iconic places in the world to create unique products that are made with a lot of creativity and passion. Until now, the outcome has been […]

Studio Anneloes, the Dutch fashion brand that openly communicates the footprint per garment, celebrates its 15th anniversary. Studio Anneloes was founded in 2006 and arose from a need for a sustainable label that can continuously innovate and really responds to the moment. We at So PR had the grateful job to (re)introduce Studio Anneloes to […]