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New in @ So: Masai Copenhagen

“Thoughtfully designed in Copenhagen.” The Danish Masai is always driven by curiosity, resulting in collections designed for women who prefer a more feminine and personal style. Classic styles are combined with abstract patterns and prints, inspired by nature, art and architecture. The brand takes its inspiration for the collections, fits, colors and patterns from the […]

ISKO Vital™ is the very first company to receive NEN certification

ISKO Vital™ is the very first company to receive NEN certification – the recently established Dutch standard for community face covers. The certification is based on the NEN-spec 1-2 that aims to ensure the quality and efficiency of community face covers by setting strict requirements for anyone who manufactures these public health items. ISKO Vital™’s […]

So Presents: BALR.

BALR. is known as an international luxury lifestyle brand for its high-end fashion, travel products and accessories for men and women. A complete range of surprising styles that inspire you to live the true life of a BALR. And that starts at a young age nowadays, because BALR. also has a children’s collection – selected […]

Casey Amsterdam

The first sustainable phone case from the Netherlands. It looks like leather. It feels like leather. And yet it is 100% vegan. Casey Amsterdam strives for the highest possible quality while taking the environment into account. The brand is working towards a world in which we no longer wear or use real leather and make […]

So PR is running into a new year

I am running into a new year and the old years blow back like a wind that I catch in my hair like strong fingers like all my old promises and it will be hard to let go of what I said to myself about myself when I was sixteen and twenty-six and thirty-six even […]

Authentic Beauty Concept launches the refill bar via Zoom

Here’s to yet another successful Authentic Beauty Concept Zoom update by Global Creative Advocate Hester Wernert Rijn. Celebrating two brand new styling products AND the refill bar situated at Mogeen. A personalized empty bottle was sent to a mix of on- and offline influential beauty lovers prior inviting them to (re)fill at the refill bar! […]

So Presents: Poppy Field the label

Jade and Benoît, a young couple of French thirty somethings share a passion: travelling. After several months travelling across the world from Ibiza via Cuba, Brazil, Mexico and Australia, stopping in Hawaii on the way, they finally settled in Bali, where Indonesian culture made perfect sense to them and Poppy Field the label was born. […]

New SS21 Season Available

despite knowing they won’t be here for long they still choose to live their brightest lives sunflower – rupi kaur The changing of the seasons remains an interesting phenomenon, even more to us as we spend our professional lives in a season ahead. Speaking of which, as of now our showroom is filled to the […]