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Spotted: Miley Cyrus wears Sif Jakobs

The award-winning Danish jewellery brand Sif Jakobs Jewellery designs and produces sophisticated jewellery of the highest standard with a modern expression, their aesthetic is upscale while still being “affordable luxury”. No wonder the Danish brand has a growing international fan base, and that their jewellery is often seen on celebrities such as Dua Lipa, Ellie […]

Love from us at So PR

And when your body has become still, reach out with your heart. Know that we are connected in ways that are terrifying and beautiful. (You could hardly deny it now.) Know that our lives are in one another’s hands. (Surely, that has come clear.) Do not reach out your hands. Reach out your heart. Reach […]

Vedder&Vedder A Unique Story… Milou

Vedder&Vedder booked Milou Vrolijk as a model for their new campaign: A Unique Story. These three words are exactly what Vedder&Vedder is all about. They’re always looking for unique and touching stories that fill our hearts. This search brought them to Milou Vrolijk: an energetic and cheerful girl with a passion for modelling and a […]

Elisabetta Franchi Fall Winter 2020-21 Fashion Show

“The color of women”. Since the beginning of time, the color pink has been a symbol of the essence of femininity. Elisabetta Franchi put this power color in the spotlight this season with in the leading role those who do justice to every hue in the color range: women. The catwalk show celebrated the woman […]

Floris van Bommel x Katja Schuurman

The iconic Katja Schuurman had some news for us this week, not only is she pregnant with her second child she will also be the shining center of the Floris van Bommel Women Campaign, winter 2020 and summer 2021. During the winter season, Katja shows 3 different models from the existing Floris van Bommel women’s […]

Happy 50th to Fred de la Bretoniere

“Our shoes and bags are designed to make you feel better. With every step you take, our products become a part of you. Our designs strengthen your personality. they become more and more precious to you, the more you wear them. “ You rarely come across a brand that needs as little introduction as Fred […]

So Services: Consultancy

We’ve never been a PR Agency just practicing traditional PR. It has always been in our DNA to go further and beyond when it comes to creativity and a 360 approach. Consultancy has always been a big part of what we do, for company’s that are already our client but just as much for new […]

It once started with a dress….LaDress

As of this year, we started representing LaDress once again. Years of friendship and mutual love for timeless fashion and beautiful images have ensured that both parties never lost sight of each other. The SS20 collection is already present in our showroom and we are also available for image, text or interview requests with founder […]