Spectacular Spectacles
Since the beginning of So PR we’ve been well known in the media landscape as the agency with an endless supply of (sun)glasses. And we must admit we have a thing for spectacles in many shapes and forms (did you know that we even once made a limited edition pair of aviators?). For as long […]
What’s your sign?
Welcome to a new year, a new decade and Capricorn season. A time of revolutionary energy, the perfect moment to set some new intentions as the stars want us to aim high. For us it’s the ideal moment to align our goals and shoot for said stars. Talking of them here’s some words by van […]
We fish you a Merry Christmas
little silent Christmas tree you are so little you are more like a flower who found you in the green forest and were you very sorry to come away? see i will comfort you because you smell so sweetly […]
So embraces The War Child Bracelet
“Born from friendship.” Out of a deep desire to make a difference in the lives of children at war, designer Bas Verdonk joined forces with Dutch super singer Marco Borsato. Their collaboration turned into “the War Child Bracelet”, an initiative where various friends of War Child will personally design unique charms in the coming years. […]
Kiko Milano @ Milan Fashion Week
As the official beauty partner for Vogue Italia’s Extreme Beauty Event, Kiko’s talented team of makeup artists created some of their most artistic and colourful looks yet. This backstage footage of Milan Fashion Week 2019 shows you all the avantgarde looks.
New in @ So: Baruti
At So we’ve always had a major love for artisanal products that are made close to home. BARUTI is one of those brands. The exclusive perfumer is on a mission to create audacious fragrances that combine novelty with wearability. Each fragrance is a mini explosion, designed to trigger your imagination and take you on a […]
So on the red carpet
Both celebrities as well as their stylists know where to find our showroom. We’ve been dressing actresses, famous athletes or TV persona for over a decade. Helping them or their stylist to pick out the right outfit for a cocktail or red carpet event. Our showroom team are familiar faces to them who’s opinion they […]
So Presents: Ivy Haircare
A sustainable hair brand from the Netherlands, products with ingredients that you can pronounce and the very first Dutch haircare brand with deposit on the empty packaging. IVY Haircare wants to make a positive contribution to the world and its sustainability. Because that is what IVY Hair Care really thinks is beautiful.
ICI PARIS XL Press Event
This week ICI PARIS XL held their bi-annual press event at the just opened Parq Studios. All major beauty press were present, the food contained edible flowers, Beauty fridges were handed out and Nina Warink took over ICI PARIS XL’s social media. That’s beauty for you.
