Feeling, hot, hot, hot
In Amsterdam we are currently riding a heatwave. It remains strangely satisfying to be surrounded with the latest AW’19 Press collections in our showroom while the sun is shining bright and the temperatures are going up. Luckily the magazines in store at this very moment are showcasing the best styles of the latest summer fashion. […]
Nana Woody & John Awards
Our dear friends; Nana, Woody & John are always up for a party. Last week they celebrated during an Award Gala in their name. So PR was present as well of course, mingling with top press, being in charge of the press list and sending out the invitations before hand. The decor? Amsterdam’s Harbour club. […]
6 inside filmed during our So PR Press Days
Dutch entertainment TV Show 6 inside came to film during our press days to talk about the latest red carpet styles. Over the last decade both celebrities as well as their stylists know where to find our showroom. We’ve been dressing actresses, famous athletes or TV persona for over a decade. Helping them or their […]
So Press Days: So, we love plants
With the seasonal shift of press collections comes the festivities that we like to call our Press Days. This time they were, yet again, themed to perfection with an overall plants are our friends vibe. The food was plant based although you wouldn’t tell with the cheese fondue (vegan, made in Amsterdam!) oozing from the […]
So facts: plant lovers by heart
“People from a planet without flowers would think we must be mad with joy the whole time to have such things about us.” ~ from: Fairly Honourable Defeat – by Iris Murdoch – Iris puts in words what we put in action. Walk in to our S(h)o(w)room and be amazed by the abundance of flowers […]
A night out with Janice
“Shantay, you stay.” Janice invited his lady friends like Patty Brard, Estelle Cruijff, Leontine Borsato and Heleen van Royen for a night out. Category was: Rupaul’s Dragrace eleganza extravaganza. After a dress up party at Amsterdam’s Lloyd hotel, the crew went (by limo of course, accompanied by the So PR team) to the Melkweg for […]
vanHaren #Spreadthelook
Five internationally famous fashion influencers from five European countries are the new style crew for the vanHaren Spring/Summer 2019 shoe collection. As part of the international #spreadthelook campaign, our very own it girl Noor de Groot (alias Queen of jetlags) and other international influencers such as Leomie Anderson from Britain and Marta Lozano from Spain […]
Vedder&Vedder x &C Collection by Chantal
The Dutch Vedder&Vedder sisters worked together with Chantal Janzen for this special collaboration. Vintage inspired with a story of its own. This coin necklace from the Vedder & Vedder x &C Collection by Chantal is inspired by a necklace that Chantal received from her mother, and she again from her mother. Three generations in one […]
CLUB COLLECTION – The new Elisabetta Franchi’s accessory line
CLUB COLLECTION The new Elisabetta Franchi’s accessory line Elisabetta Franchi opens a new chapter in the accessories world: CLUB COLLECTION comes to life, a line that encloses the sense of belonging to the brand and its aristocratic and feminine touch. The collection takes inspiration from the exclusivity and sophistication of the Private Members’ Clubs of […]
SET breakfast @ Soho House
SET came to Amsterdam for their very first press event. The brands’ creative director, founder and & Designer Maya Junger invited everyone for a breakfast at Soho House while showing the newest collection. Over avocado toast, chia pudding and coffee we introduced Maya and the SET Fashion team to the Dutch press.