‘Kapsalon in de Jordaan’
In the midst of Amsterdam’s Jordaan Celebrity hairstylist Siko van Berkel just opened his very own hair salon. From the Versace wallpaper to the ‘Amsterdamse gezelligheid’ (good luck google translating that one). Together with Lorin Versteeg, Siko will fit right into Amsterdam with their ‘Kapsalon in de Jordaan’. Thursday the 29th of November was the official […]
BestSecret celebrated its launch in the Netherlands
BestSecret, Europe’s most exclusive online shopping community, opened its own virtual branch in the Netherlands in 2018. Under the theme “a secret to share”, the company celebrated this prestigious occasion at the Epicenter in Amsterdam on November 15th. The, by So PR invited, guests were guided through an evening full of surprises in order to […]
New So PR client: Rasa Lila
New in our portfolio: Rasa Lila. A combination of two ancient words, Rasa Lila translates into the emotion one feels of love, joy and happiness in an act of expression, such as a dance or by living the good life. It was a mesmerizing encounter with an indigenous Peruvian woman, who was focused on hand […]
Can you keep a (Best)Secret?
At So we love a good mystery. So when we were asked to assist with the PR-event of BestSecret – an online fashion by invite-only community – we loved it straight away. You never heard of them? That’s because their members are excellent at being discreet. As soon as you’re invited to share the secret, […]
New So PR client : Luisa Cerano
A new season and some new PR collaborations. Please let us present our newest fashion client Luisa Cerano. Luisa Cerano is a favourite of confident women worldwide world who are not afraid to have their own style. The german brand sets itself very high standards in terms of design, quality, and value. A style motto […]
Mascha Feoktistova x Ici Paris XL
‘Beautygloss’ Mascha created a full makeup look using products from Ici Paris XL’s Be Creative Make Up. So PR connected Mascha to Ici Paris XL to make this collaboration come through. What started with just a simple idea and a brainstorm meeting now turned out to become a full blown campaign.
Upcoming event: So SS19 Press Days
Nearly time for our favorite event of the year. Our biannual Press Days are coming up which means it’s time for us to make a Press selection of the collections of our represented brands, make appointments with selected Dutch media and get into the SS19 flow. It never gets boring sitting in between bathing suits […]
Elisabetta Franchi KiKi bag official launch
The name KiKi, referring to the K of the complete name Keeper-locK, instantly reflects the animated mood of this collection. Like a modern Alice, the little Elisabetta in the cartoon meets up with “Mr. Lock” of the splendid KiKi bags. Along with the curious Chérie, the adventure continues in the wonderland that unfolds before her […]
Jeffree Star does Amsterdam
Jeffree Star is a makeup mogul and digital influencer with a fearless personality that has created a loyal social following, curating over five million subscribers on YouTube in under two years. As a part of his European promotion tour he will make an appearance in Paris, Vienna, Zurich, Milan and finish in Amsterdam to celebrate […]
P.S. How do you like our coffee?
While the PR lifestyle is fast paced and extremely chaotic (don’t worry we love it) when it comes to coffee we at So love to take things slow. We brew a mean filter coffee and without knowing it (or did we) we are right on trend again as fancy filter coffees are making a comeback. […]