• Follow us

Guess Iconic @ Hotel De L’Europe

They say “big things come in small packages.” Well, here’s proof: meet the GUESS Iconic Fragrance, the newest scent for the woman that knows no bounds. To celebrate, we hosted an unforgettable soirée at the luxurious Hotel De L’Europe. Because, like Kim K said “it’s iconic, and I love to do iconic.” And GUESS what? […]

Spanx Bridal Picks

After saying “I do” to your dream partner, it’s time to say yes to your dream dress. But what do you wear underneath? The iconic Spanx, known for its amazing shapewear since the 2000s, now presents a bridal collection that sculpts and refines your silhouette. An essential ally for every bride-to-be who wants to shine […]

Mermade launches self-rotating curling wand

Get ready for effortless curls with the Mermade Spin – your hair savior in times of need. A revolutionary curling iron that creates beautiful curls in just seconds with its 360° rotating barrel, a dream for those who are always on-the-go. Minimal effort, Maximal glam! Say goodbye to hard work and hello to soft, resilient […]

Anti-cellulite & Elasticizing Collistar Superconcentrates

Collistar introduces two body superconcentrates that will elevate your skincare routine like never before: the Draining Reshaping Superconcentrate and Elasticizing Even Finish Superconcentrate. Whether you want to reduce water retention, stretch marks, cellulite or aim for baby-smooth, elastic skin – these products offer constant love and care. Draining Reshaping Superconcentrate Day-Night This concentrate is an […]

Ninja launches outdoor summer must-haves

Get your garden furniture, lounge set, and swimwear out from under the dust because summer is just around the corner. From garden parties to cozy get-togethers in the park and evenings on the beach with your loved one – with Ninja’s new outdoor must-haves it’s time to gear up for an unforgettable summer.  Ninja Wood […]

Lingadore launches FW24 Lingerie Collection

From timeless to bold to glamorous styles: LingaDore unveils the FW24 Lingerie Collection, featuring 8 warm and eye-catching colors for the upcoming season, including 4 limited edition themes. The collection offers a range of bras, panties, and matching nightwear. Indulge in Garden Green, a khaki green collection that exudes pure luxury. Dive into the mysterious […]

New in @So: PAIR-A-DICE

With 25 years of experience in the styling world, So friend Famke Mesman has developed a distinctive style that not only catches the eye but also sparks the question: “What are you wearing?” Inspired by her travels to magical places like Bali, Marrakech, and the Caribbean, jewelry brand PAIR-A-DICE reflects the warmth and color of […]

New @ So: Bio Lash

Bio Lash has a mission that goes beyond just improving eyelashes and eyebrows. Behind this brand is Esther (28), an entrepreneur from Rotterdam with a story that embodies self-acceptance and empowerment.  Running your own business with autism ánd obsessive compulsive disorder, Esther does it  The constant struggle of autism, obsessive-compulsive disorder and the hidden struggles […]

Lyko Beauty Games

Welcome to a night of glamour and competition at the Lyko Beauty Games! Hosted in the for the occasion transformed into an arcade So Studio blending beauty-themed challenges with exclusive touches. 50 influencers and press relations competed in lively activities like life-sized Jenga with Olcay Gulsen Beauty and super size bowling with Bjorn Axen bottles, […]