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Ninja launches outdoor summer must-haves

Get your garden furniture, lounge set, and swimwear out from under the dust because summer is just around the corner. From garden parties to cozy get-togethers in the park and evenings on the beach with your loved one – with Ninja’s new outdoor must-haves it’s time to gear up for an unforgettable summer.  Ninja Wood […]

Lingadore launches FW24 Lingerie Collection

From timeless to bold to glamorous styles: LingaDore unveils the FW24 Lingerie Collection, featuring 8 warm and eye-catching colors for the upcoming season, including 4 limited edition themes. The collection offers a range of bras, panties, and matching nightwear. Indulge in Garden Green, a khaki green collection that exudes pure luxury. Dive into the mysterious […]

New in @So: PAIR-A-DICE

With 25 years of experience in the styling world, So friend Famke Mesman has developed a distinctive style that not only catches the eye but also sparks the question: “What are you wearing?” Inspired by her travels to magical places like Bali, Marrakech, and the Caribbean, jewelry brand PAIR-A-DICE reflects the warmth and color of […]

New @ So: Bio Lash

Bio Lash has a mission that goes beyond just improving eyelashes and eyebrows. Behind this brand is Esther (28), an entrepreneur from Rotterdam with a story that embodies self-acceptance and empowerment.  Running your own business with autism ánd obsessive compulsive disorder, Esther does it  The constant struggle of autism, obsessive-compulsive disorder and the hidden struggles […]

Lyko Beauty Games

Welcome to a night of glamour and competition at the Lyko Beauty Games! Hosted in the for the occasion transformed into an arcade So Studio blending beauty-themed challenges with exclusive touches. 50 influencers and press relations competed in lively activities like life-sized Jenga with Olcay Gulsen Beauty and super size bowling with Bjorn Axen bottles, […]

Now represented by So: Cosmetic doctor Dokter Frodo Gaymans

Drs. Frodo Gaymans, owner of Kliniek Dokter Frodo Gaymans, is a father of 3 and a leading expert in cosmetic medicine. Dokter Frodo trained in medicine at the Vrije Universiteit of Amsterdam and worked in plastic and general surgery before founding his own clinic where he treats around 3,000 happy clients every year. He is […]