Katja, Holly-Mae, Loiza, Jessie-Jazz, Kim, Geraldine, Lauren, and Jennifer, literally and figuratively naked. An ode to the female body and the mental journey associated with it. Vulnerable, real, pure, personal, unique. With “Dear Future Me,” photographer Jasper Suyk invites twenty-eight women to expose themselves. Both literally and figuratively, by photographing them at their most powerful, […]

In 1963, Björn Axén returned from Paris, trained by the legendary Monsieur Alexandre, and opened his first salon in Stockholm, bringing Parisian glamour to Scandinavia and significantly elevating the region’s hairstyling standards. This move solidified a lasting high standard associated with his high-end label, even 60 years later. His clientele quickly included the Queen of […]

It is not difficult to understand why this is the perfect match (hint: they both *sparkle* like no other). Sparkling and Quinty Trustfull combine their creative forces in the Hidden Gem Collection. Unveiling the Ya’an Green Jade – a stone as unique as ywe all are, handpicked from the charming city of Ya’an by Quinty […]

From 2021 to the present day, the De’Longhi brand has strengthened and enhanced its reputation as a leader in the world of coffee machines with the first chapter of its global campaign, in which its most distinguished Brand Ambassador made his debut: Brad Pitt. The first phase of the campaign reached screens, retail outlets, and […]

“I’ve given up on panties and only wear Spanx.” – Oprah Winfrey Spanx Founder Sara Blakely was getting ready for a party when she realized she didn’t have the right underwear to wear under the white pants she had in mind. Armed with scissors and a genius insight, she cut the feet off her shaping […]

Long time So friend Anna Nooshin came and fired rapid questions, the De’Longhi coffeecorner looked like a havermelk elite paradise at peak hour and our dressing room must have been one of the first that actually made you look like yourself, or better. Our second So Drops, a So PR production, brought together all the […]

How the Dutchies ruled Milan… Milan Fashion week. A fashionable spectacle where the crème de la crème of fashion come together. But what do you get when you combine Elisabetta Farnchi’s Milan Fashion Week show with Dutch gezelligheid? A stylish (Olcay we see you!) blast we tell you. Our So Team (Grazie Chelsey & Masha) […]