Current/Elliott, or better known to fashion insiders as the creator of The Boyfriend Jean, was brought to life by Emily Current and Merritt Elliott whose vision stemmed from over a decade of styling experience for various publications and celebs alike. Recognizing the need for a new denim style, they believed that fashion shouldn’t have any […]

Steve Madden will be sharing the spotlight with Dutch designer Ronald van der Kemp for the 2023 edition of Amsterdam Fashion Week. Under van der Kemp’s creative helm Steve Madden will present its new Fall/Winter ’23 collection with a rebellious and free spirited fashion happening in the former ‘BijlmerBajes’ jail. The So team will be […]

Rolling through the hottest streets of Amsterdam, the unmistakable LaDress tram has made its grand and funky debut! Our content creation team spent an exciting day capturing magic with our influencers (one of them being our lovely co-worker) – Ona, Nynke, Julia, and Sarah. Ensuring every moment was picture-perfect, ready to light up your Instagram […]

Lights, camera, action! The highly anticipated Barbie movie premiere was an event like no other, celebrating both feminist ideals and the joy of dressing up. The film conveys a powerful message that girls and women can be anything they dream of, breaking societal stereotypes and shattering glass ceilings with grace and determination. While the movie’s […]

From Jacquemus to Zimmermann and from Prada to Charo Ruiz. Something Borrowed offers a growing selection of hand-picked community-driven fashion items, expert styling advice and access to a premium lifestyle. The platform is fully online and available throughout the Netherlands. Customers receive a comprehensive size guide based on different body shapes and can receive real-time […]

The Pure Beauty Global Awards gives brands the chance to stand out in the busy beauty market and build customer trust. This year the international event was back with 30 awards to be entered into covering 10 categories across the beauty and personal care industry. With thousands of previous winners including new and established brands, […]

QUALITY, THAT YOU CAN FEEL ON YOUR SKIN. For more than 130 years, HANRO has been producing high quality daywear, nightwear and loungewear. The company was established in 1884 in the Swiss town of Liestal by Albert HANdschin and Carl ROnus and since then has stood for luxurious understatement, highest quality and timeless style. Decades […]

In the fast-paced and ever-evolving world of fashion, networking and nurturing relationships are vital for success. Recognizing this, our talented and eager group of junior PR managers organize exclusive in-house PR events, designed exclusively for the rising stars of fashion journalism and image direction. Picture a blow dry bar by Authentic Beauty Concept, a cashmere […]