From 2021 to the present day, the De’Longhi brand has strengthened and enhanced its reputation as a leader in the world of coffee machines with the first chapter of its global campaign, in which its most distinguished Brand Ambassador made his debut: Brad Pitt. The first phase of the campaign reached screens, retail outlets, and […]

“I’ve given up on panties and only wear Spanx.” – Oprah Winfrey Spanx Founder Sara Blakely was getting ready for a party when she realized she didn’t have the right underwear to wear under the white pants she had in mind. Armed with scissors and a genius insight, she cut the feet off her shaping […]

Long time So friend Anna Nooshin came and fired rapid questions, the De’Longhi coffeecorner looked like a havermelk elite paradise at peak hour and our dressing room must have been one of the first that actually made you look like yourself, or better. Our second So Drops, a So PR production, brought together all the […]

How the Dutchies ruled Milan… Milan Fashion week. A fashionable spectacle where the crème de la crème of fashion come together. But what do you get when you combine Elisabetta Farnchi’s Milan Fashion Week show with Dutch gezelligheid? A stylish (Olcay we see you!) blast we tell you. Our So Team (Grazie Chelsey & Masha) […]

In 1963, the then 25-year-old Willem ‘Olly’ Olsthoorn and his 23-year-old wife Marieke decided to start designing clothes for children, which – in addition to a bit of commercial sense – was mainly the result of personal frustration. They looked everywhere for children’s clothing with fun and imaginative details for their own children, but could […]

In the ever so busy world of beauty and skincare, there are many products that rise and fall. Yet, every so often, a brand and its product line stands out, not just because of its efficacy, but also due to the compelling story behind its creation. Such is the case with Clay And Glow. This […]

Sustainability and environmental preservation have never been as crucial as they are today. As the fashion industry faces mounting pressures to adapt, the call for change has become crystal clear. Rather than continuing the relentless production of new materials, the moment has come to focus on repurposing what already exists. Embracing and stimulating this sustainable […]

In a romantic palace that embodies allure and Parisian charm, Elisabetta Franchi shot the Fall-Winter 2023/24 advertising campaign featuring international model Stella Maxwell as the protagonist photographed by Sebastian Faena with the creative magic of Carine Roitfeld. Stella Maxwell’s femininity and class are perfectly in tune with Elisabetta Franchi’s philosophy which celebrates the timeless elegance […]