From Jacquemus to Zimmermann and from Prada to Charo Ruiz. Something Borrowed offers a growing selection of hand-picked community-driven fashion items, expert styling advice and access to a premium lifestyle. The platform is fully online and available throughout the Netherlands. Customers receive a comprehensive size guide based on different body shapes and can receive real-time […]

The Pure Beauty Global Awards gives brands the chance to stand out in the busy beauty market and build customer trust. This year the international event was back with 30 awards to be entered into covering 10 categories across the beauty and personal care industry. With thousands of previous winners including new and established brands, […]

QUALITY, THAT YOU CAN FEEL ON YOUR SKIN. For more than 130 years, HANRO has been producing high quality daywear, nightwear and loungewear. The company was established in 1884 in the Swiss town of Liestal by Albert HANdschin and Carl ROnus and since then has stood for luxurious understatement, highest quality and timeless style. Decades […]

In the fast-paced and ever-evolving world of fashion, networking and nurturing relationships are vital for success. Recognizing this, our talented and eager group of junior PR managers organize exclusive in-house PR events, designed exclusively for the rising stars of fashion journalism and image direction. Picture a blow dry bar by Authentic Beauty Concept, a cashmere […]

Dive into the paradise of PR! This in-house event at our So PR tearoom brought the vibrant world of Isle of Paradise to life, and some of our many services together, featuring the brilliant mind behind it all: Jules von Hep. From exclusive 1-on-1 meetings with press and talents to captivating storytelling and the latest […]

Mermade Hair goes #barbiecore The dream of all dream collaborations, Mermade Hair™ x Barbie™, just launched ahead of the highly anticipated release of the Barbie movie in July. No match was ever better, because…pink + pink = right, still very pink. Hot pink, hotter pink, hottest pink. Barbiecore in a nutshell is all about bright […]

We connected with old and new friends, met people for the first time, introduced brands to press, influencers and beauty enthusiasts alike while Selma Omari led us through a conversation with the faces behind and representatives of Collistar, Clay And Glow, Pericarp, éclat, Baptiste and Isle of Paradise. An outstanding edition of So Beauty Drops […]

Queen Maxima bought two of them, the No Waste Chair by artist Kees Dekkers, who hopes to raise awareness of waste with this chair. The designer of the chair, made from (stray) waste, sees it as a perfect reflection of one of the most important topics of the 21st century: waste. With his No Waste […]

Mermade Hair is a Female-Founded Australian brand and the creator of the original and best triple-barrel waver that literally broke the internet (hello TikTok) when it launched in 2019. It is one of the most popular and fastest selling hair tools in the world. The pink loving brand is a one-stop destination for all things […]

Meet Peggy Gou, a world-renowned DJ originally from South Korea; she’s now based in Berlin and travels across the globe to bring her music to the masses. She’s also released several EPs on highly regarded record labels, such as Ninja Tune and Phonica, and has her own record label Gudu Records. For Peggy, the music […]