A mindful experience with Authentic Beauty Concept
Celebrating Spring, get togethers and the newest mindful additions to the ever expanding Authentic B...
New in @ So: JoHeath
Buying a bag is often seen as a guilty pleasure. But not JoHeath’s bags and accessories, those...
Luisa Cerano: Dry Indigo & The Denim Project
With “The Denim Project” Luisa Cerano launches a sustainable capsule collection with real jeans ...
As seen on screen…KAZE
KAZE face masks inject personality to our new daily necessity. Coming in a range of different color ...
New in @ So: Jane Lushka
The Netherlands based brand, Jane Lushka, does not have a complicated story or strategy, it is a men...
Party with Floris van Bommel
Floris van Bommel’s festive shoes for men and women turn every occasion into a memorable party. We...
New in @ So: King Louie
A household name in Amsterdam and beyond and a frontrunner in the field of vintage and sustainable f...
Billion Avenue: Party Collection
There ain’t no party like an ear party and Billion Avenue knows how to throw those best. For the s...
Floris van Bommel X Robin van Persie
Floris van Bommel has developed a collection together with football legend Robin van Persie. Floris ...
Steve Madden launches Inclusive Collection
A collection for literally everyone. Steve Madden embraces diversity and inclusivity. The label is f...
AUTHENTIC BEAUTY CONCEPT Launches NEW multitasking hybrid innovations
Beyond hair. Ever since the very beginning AUTHENTIC BEAUTY CONCEPT has been more than a premium, Ve...
New in @ SO: Studio EVA D.
Timeless clothing to cherish, keep and hold on to. Designer Eva Dekker was way ahead of her time, af...
New in @ So: Cotril
“An iconic story, made, shaped and born in Italy.” Years of expertise, (in)famous fans and luxur...
Knitwear for Fall: groundbreaking
With the days becoming shorter and evening coming sooner, sweater weather entering and the comeback ...
BALR. X PUMA
The latest chapter in the BALR. X PUMA story has been written. For BALR. and PUMA, this is the natur...
Elisabetta Franchi opens first flagship store in The Netherlands
Elisabetta Franchi consolidates its presence abroad with the opening of a new flagship store in The ...
COIFFURE AWARD 2021: JULIETTE DEN OUDEN NAMED HAIRDRESSER OF THE YEAR 2020/21
The winner of the 29th Coiffure Award was announced last Sunday evening during the digital hairdress...
De’Longhi launches new international campaign starring Brad Pitt
An Oscar-worthy coffee indeed. De’Longhi, a global leader in the field of home coffee machines, la...
Katja loves Floris and Floris loves Katja
The love story between Katja Schuurman and Floris van Bommel continues. Just like with the good show...
Danish Design: Nostalgi 1988
1988 was a good year: Nike launched their iconic ‘Just do it’ slogan, Bill Medley and Je...
New in @So: Frank and Lucie
“If you’re into nice shoes, good books or a great lunch with friends, why wear cheap reading gla...
Billion Avenue opens pop-up store in Knokke-Heist Plaza
Until the end of September 2021 you will find a Billion Avenue pop-up store at a unique location: Kn...
BMX hero Jelle van Gorkom released book: “Accepteren en doorgaan”
BMX pro Jelle van Gorkom shares his powerful story in his Dutch book: “Accepteren en doorgaan”. ...
KALEOS x HOFF
“An original point of view.” HOFF was founded in 2016 to blur the lines between quality, design ...
Studio Anneloes celebrates 15 years of sustainability
Studio Anneloes, the Dutch fashion brand that openly communicates the footprint per garment, celebra...
PJR Care goes from 10 FREE to 16 FREE
PJR Care goes from 10 FREE to 16 FREE Did you know that: the toxic substances in nail polish can cau...
New in at So: 4funkyflavours
The Dutch 4funkyflavours is deeply rooted in the music business. Two of the founders were also the o...
New at Livera: Chantelle Period Panties
Livera strives to be present in every moment of a woman’s life – from the comfort of hom...
New in at So: Bosphora – The new inclusive jewelry brand
Bosphora owes its name to the meeting point of Asia and Europe. With a brand identity inspired by Ba...
SUPPER Pop-up store is officially open!
SUPPER’s collections are a reflection of the here and now instead of the season, the present time ...
Empowered by..
This week So founder Thijs had the joy to host 4 amazing podcasts. The common thread in the conversa...
&So we have moved…
This past week @So it was all about MOVING. Frankly we moved a lot; ‘decluttering’ 16 ye...
New at So: SUPPER – A brand new high-end streetwear label
In 2018, the Amsterdam-based Mitchell Rahder, Dyllan ter Hoeven and Cameron Cornelia started a new p...
Studio Anneloes celebrates its 15th anniversary
“Buy less, choose well, make it last.” Studio Anneloes, the Dutch fashion brand that openly comm...
Floris van Bommel for Big Green Egg
Just in time for garden and rooftop season: Floris van Bommel launches a collab with Big Green Egg. ...
Authentic Beauty Concept wins Marie Claire’s Prix d’Excellence de la Beauté 2021
As of today, the newest Marie Claire will be in the shops, featuring their annual presentation of th...
ICI PARIS XL EXCLUSIVE Beauty Shower with Alexis Foreman
Alexis Foreman is an Art Director, Content Creator and Style Curator from Brighton, with a love for ...
Miljuschka Witzenhausen is Livera’s new face
A well known match for us Dutchies as Miljuscka is a famous TV-personality and a pioneer when it com...
So celebrates: International Women’s Day – worldwide
The final part of the trilogy created partly in honor of International Women’s Day, but mainly...
Guess launches new fragrance: Bella Vita
The location? J.K Place, Paris, but seen from your own home. On the schedule? An exclusive lesson in...
