So celebrates: International Women’s Day – The women behind the brand
Part two of this trilogy, created partly in honor of International Women’s Day, but also to ap...
So celebrates: International Women’s Day Green Edition
A trilogy created partly in honor of International Women’s Day, but also to applaud the female...
Billion Avenue opens jewelry vending machines and shop of the future
New times call for new measures. That’s why the Antwerp based Billion Avenue opened its first self...
So Presents: Zaya Jewellery
As you might know we at So are very fond of all things sparkly. That’s why we’re happy to welcom...
New in @ So: Masai Copenhagen
“Thoughtfully designed in Copenhagen.” The Danish Masai is always driven by curiosity, resulting...
ISKO Vital™ is the very first company to receive NEN certification
ISKO Vital™ is the very first company to receive NEN certification – the recently estab...
So Presents: BALR.
BALR. is known as an international luxury lifestyle brand for its high-end fashion, travel products ...
Casey Amsterdam
The first sustainable phone case from the Netherlands. It looks like leather. It feels like leather....
So PR is running into a new year
I am running into a new year and the old years blow back like a wind that I catch in my hair like st...
Pop-up museum Likeland opens doors to an Instagram worthy world
“An interactive mecca for the real social media junkie.” A world full of color, fantasy ...
Authentic Beauty Concept launches the refill bar via Zoom
Here’s to yet another successful Authentic Beauty Concept Zoom update by Global Creative Advocate ...
So Presents: Poppy Field the label
Jade and Benoît, a young couple of French thirty somethings share a passion: travelling. After seve...
New SS21 Season Available
despite knowing they won’t be here for long they still choose to live their brightest lives sunflo...
America Today: 2020 Are you kidding me?
No partying, (double) date nights to your favorite restaurants or elaborate brunches with friends: 2...
ISKO VitalTM+: Personal send out
From the day we started So PR the P has always had its double meaning. Of course on one side it stan...
Just launched: Rose x NUBIKK – Duality by Rose
NUBIKK introduces a new capsule collection with no other than Rose Bertram. Duality by Rose consists...
New in our S (h) O (w) room: Balmain Eyewear
Balmain surprised the public with their fashion show in which sunglasses played a leading role. The ...
So Presents: HOFF
Remember that feeling when you meet someone and just instantly click? Sometimes we find a connection...
Halina Reijn spotted in Cannes wearing Elisabetta Franchi
Where France, The Netherlands and Italy come together in the most stylish way possible. Last week Ha...
A spoonful of love
A spoonful of love In times like these one longs for a warm embrace and when that is not always poss...
In theaters now: LaDress
In theaters now: this funky LaDress suit on the back of Susan Visser in her newest play “De Groots...
Spotted: Maisie Williams and beau wearing ISKO Vital™ facecovers
Maisie Williams and her beau Reuben Selby turned heads at the Dior show during Paris Fashion Week. T...
ELISABETTA FRANCHI SPRING SUMMER 2021 FASHION SHOW
No business as usual for Milan Fashion Week this season, including the Elisabetta Franchi show that ...
Huda Beauty launches Nationwide at ICI PARIS XL
Today marks a milestone for beauty powerhouses Huda Beauty and ICI PARIS XL. Founded in 2013 and rat...
ICI PARIS XL Beauty Delivery
When new times call for beautiful convenience. You get all your new beauty favorites delivered, righ...
Authentic Beauty Concept & Clay And Glow receive a Dutch Beauty Award
The Dutch Beauty Award is the most prestigious beauty award one could receive in The Netherlands. Th...
Clay And Glow X ICI PARIS XL
There’s nothing we love more than a fusion of the brands we love to work with and this right here ...
There’s a new high-end interior concept in town: Proluca Interiors
The first Dutch interior web boutique with exclusive labels such as Missoni Home and Hermès wallpap...
New in at So: Anna in Bhutan
Anna In Bhutan is a high-end ethical fashion company based in New York City. The label produces uniq...
Happy Birthday to: BE Creative Make UP
This year BE Creative Make Up will be blowing out 7 birthday candles! 7 years of creativity, colorfu...
This is SET
This is SET – a German brand that consists of authentic styles designed for powerful urban ind...
Fred de la Bretoniere launches the #NOWASTELEATHERPROGRAM
During World Environment Day, Fred de la Bretoniere launched the #NOWASTELEATHERPROGRAM. The #NOWAST...
ICI PARIS XL introduces a digital novelty during quarantine: “go instore”
ICI PARIS XL’s newest digital tool makes physical advice available online with a new service: go i...
a Mayan perspective on current times
Waarom deze periode zo helend voor ons is. Steeds meer worden wie je in wezen bent! We zitten in een...
Anna Nooshin wears Elisabetta Franchi at home
Stay at home is the current mantra, Anna Nooshin took this by heart without making style concessions...
PR events in current times: connecting over Zoom
Authentic Beauty Concept invited its Global Creative Advocate Hester Wernert Rijn and we invited the...
Stay So Connected on Zoom
At times like these one must get a bit creative, this is how we came up with our weekly So connected...
SET makes a (style) statement
“When creating our collections, I think it is especially important to make products that are n...
Quarantaineverhalen van vrienden van ELLE: ‘Ik geloof dat ik nog vier wc-rollen heb’.
To read the full article: follow link to ELLE.nl ...
