So weekly
The place to be for the most outstanding publications, astonishing awards and the latest novelties about the brands we represent as well as our agency, that’s our So weekly in a nutshell.
Love from us at So PR
March 17, 2020
And when your body has become still, reach out with your heart. Know that we are connected in ways t...
Vedder&Vedder A Unique Story… Milou
March 10, 2020
Vedder&Vedder booked Milou Vrolijk as a model for their new campaign: A Unique Story. These thre...
Elisabetta Franchi Fall Winter 2020-21 Fashion Show
February 25, 2020
“The color of women”. Since the beginning of time, the color pink has been a symbol of t...
Floris van Bommel x Katja Schuurman
February 18, 2020
The iconic Katja Schuurman had some news for us this week, not only is she pregnant with her second ...
Happy 50th to Fred de la Bretoniere
February 18, 2020
“Our shoes and bags are designed to make you feel better. With every step you take, our products b...
So Services: Consultancy
February 12, 2020
We’ve never been a PR Agency just practicing traditional PR. It has always been in our DNA to go f...
It once started with a dress….LaDress
January 29, 2020
As of this year, we started representing LaDress once again. Years of friendship and mutual love for...
Spectacular Spectacles
January 15, 2020
Since the beginning of So PR we’ve been well known in the media landscape as the agency with an en...
What’s your sign?
January 8, 2020
Welcome to a new year, a new decade and Capricorn season. A time of revolutionary energy, the perfec...
We fish you a Merry Christmas
December 16, 2019
little silent Christmas tree you are so little you are more like a flower who found you in the green...
So embraces The War Child Bracelet
December 4, 2019
“Born from friendship.” Out of a deep desire to make a difference in the lives of children at wa...
Kiko Milano @ Milan Fashion Week
November 20, 2019
As the official beauty partner for Vogue Italia’s Extreme Beauty Event, Kiko’s talented team of ...
New in @ So: Baruti
November 15, 2019
At So we’ve always had a major love for artisanal products that are made close to home. BARUTI is ...
So on the red carpet
November 3, 2019
Both celebrities as well as their stylists know where to find our showroom. We’ve been dressing ac...
So Presents: Ivy Haircare
October 14, 2019
A sustainable hair brand from the Netherlands, products with ingredients that you can pronounce and ...
ICI PARIS XL Press Event
October 10, 2019
This week ICI PARIS XL held their bi-annual press event at the just opened Parq Studios. All major b...
Taylor Swift wears Elisabetta Franchi
August 28, 2019
The one and only Taylor Swift was spotted wearing a tweed dress from Elisabetta Franchi’s FW 19 co...
Weisz Group Selected Brands event
August 25, 2019
Bring together the most luxurious, current and well picked jewelry and watch brands, a family who ha...
Authentic Beauty Concept: My belief
August 14, 2019
At So PR we always try to be one step ahead, so we love working with brands who share these visions ...
Raymond Weil Record Player
August 7, 2019
Music and The Arts have been a part of Raymond Weil’s Brand DNA since it was founded in 1976. Toda...
Join lululemon for Amsterdam Pride 2019
July 30, 2019
lululemon Amsterdam will be teaming up with local gym Kracht for some community classes this Pride w...
Rose Bertram loves Diamond Point
July 23, 2019
At the launch of her much anticipated meal prepping cookbook supermodel Rose Bertram wore sparkling ...
Kiko Milano: Beyond Limits Collection
July 16, 2019
Kiko Milano, got no other then world climbing champion Sasha Digiulian to model in their latest Beyo...
lululemon: Neen Williams – Skate Forever
July 3, 2019
That lululemon is way more than ‘just’ a yoga brand, is a fact. The Canadian, community driven c...
Feeling, hot, hot, hot
June 26, 2019
In Amsterdam we are currently riding a heatwave. It remains strangely satisfying to be surrounded wi...
Nana Woody & John Awards
June 6, 2019
Our dear friends; Nana, Woody & John are always up for a party. Last week they celebrated during...
6 inside filmed during our So PR Press Days
May 27, 2019
Dutch entertainment TV Show 6 inside came to film during our press days to talk about the latest red...
So Press Days: So, we love plants
May 27, 2019
With the seasonal shift of press collections comes the festivities that we like to call our Press Da...
So facts: plant lovers by heart
April 30, 2019
“People from a planet without flowers would think we must be mad with joy the whole time to have s...
A night out with Janice
April 26, 2019
“Shantay, you stay.” Janice invited his lady friends like Patty Brard, Estelle Cruijff, Leontine...
vanHaren #Spreadthelook
April 19, 2019
Five internationally famous fashion influencers from five European countries are the new style crew ...
Vedder&Vedder x &C Collection by Chantal
April 7, 2019
The Dutch Vedder&Vedder sisters worked together with Chantal Janzen for this special collaborati...
CLUB COLLECTION – The new Elisabetta Franchi’s accessory line
April 2, 2019
CLUB COLLECTION The new Elisabetta Franchi’s accessory line Elisabetta Franchi opens a new chapter...
SET breakfast @ Soho House
March 26, 2019
SET came to Amsterdam for their very first press event. The brands’ creative director, founder and...
ICI PARIS XL: Beauty on stage
March 11, 2019
Lights, camera, beauty! ICI PARIS XL held their bi-annual press event showcasing the latest beauty m...
Floris van Bommel & Autodrop
February 26, 2019
Always that Floris van Bommel (for you Dutchies out there reading this: we tried.) That Floris van B...
Lululemon arrives in Amsterdam
February 23, 2019
“Amsterdam it’s good to be here.” Community, sweat and living your full potential. That’s wh...
Vedder&Vedder: just in time for Valentine’s day
February 13, 2019
Some may find it cliche, some the most exciting day of the year. Whatever your opinion about Valenti...
ELISABETTA FRANCHI: Spring/Summer 2019 campaign
February 4, 2019
A metropolitan scenario serves as the background of the new ELISABETTA FRANCHI Spring/Summer 2019 ad...
So PRofile : Peter Hahn
February 3, 2019
The German fashion company Peter Hahn has been with us for a while now, next to their overall PR we ...