LaDress launches a new campaign: Let’s unite in imperfection
“In the last decade or so, a world of perfection has been created that has less and less to do wit...
Spotted: Miley Cyrus wears Sif Jakobs
The award-winning Danish jewellery brand Sif Jakobs Jewellery designs and produces sophisticated jew...
Love from us at So PR
And when your body has become still, reach out with your heart. Know that we are connected in ways t...
Vedder&Vedder A Unique Story… Milou
Vedder&Vedder booked Milou Vrolijk as a model for their new campaign: A Unique Story. These thre...
Elisabetta Franchi Fall Winter 2020-21 Fashion Show
“The color of women”. Since the beginning of time, the color pink has been a symbol of t...
Floris van Bommel x Katja Schuurman
The iconic Katja Schuurman had some news for us this week, not only is she pregnant with her second ...
Happy 50th to Fred de la Bretoniere
“Our shoes and bags are designed to make you feel better. With every step you take, our products b...
So Services: Consultancy
We’ve never been a PR Agency just practicing traditional PR. It has always been in our DNA to go f...
It once started with a dress….LaDress
As of this year, we started representing LaDress once again. Years of friendship and mutual love for...
Spectacular Spectacles
Since the beginning of So PR we’ve been well known in the media landscape as the agency with an en...
What’s your sign?
Welcome to a new year, a new decade and Capricorn season. A time of revolutionary energy, the perfec...
We fish you a Merry Christmas
little silent Christmas tree you are so little you are more like a flower who found you in the green...
So embraces The War Child Bracelet
“Born from friendship.” Out of a deep desire to make a difference in the lives of children at wa...
Kiko Milano @ Milan Fashion Week
As the official beauty partner for Vogue Italia’s Extreme Beauty Event, Kiko’s talented team of ...
New in @ So: Baruti
At So we’ve always had a major love for artisanal products that are made close to home. BARUTI is ...
So on the red carpet
Both celebrities as well as their stylists know where to find our showroom. We’ve been dressing ac...
So Presents: Ivy Haircare
A sustainable hair brand from the Netherlands, products with ingredients that you can pronounce and ...
ICI PARIS XL Press Event
This week ICI PARIS XL held their bi-annual press event at the just opened Parq Studios. All major b...
Taylor Swift wears Elisabetta Franchi
The one and only Taylor Swift was spotted wearing a tweed dress from Elisabetta Franchi’s FW 19 co...
Weisz Group Selected Brands event
Bring together the most luxurious, current and well picked jewelry and watch brands, a family who ha...
Authentic Beauty Concept: My belief
At So PR we always try to be one step ahead, so we love working with brands who share these visions ...
Raymond Weil Record Player
Music and The Arts have been a part of Raymond Weil’s Brand DNA since it was founded in 1976. Toda...
Join lululemon for Amsterdam Pride 2019
lululemon Amsterdam will be teaming up with local gym Kracht for some community classes this Pride w...
Rose Bertram loves Diamond Point
At the launch of her much anticipated meal prepping cookbook supermodel Rose Bertram wore sparkling ...
Kiko Milano: Beyond Limits Collection
Kiko Milano, got no other then world climbing champion Sasha Digiulian to model in their latest Beyo...
lululemon: Neen Williams – Skate Forever
That lululemon is way more than ‘just’ a yoga brand, is a fact. The Canadian, community driven c...
Feeling, hot, hot, hot
In Amsterdam we are currently riding a heatwave. It remains strangely satisfying to be surrounded wi...
Nana Woody & John Awards
Our dear friends; Nana, Woody & John are always up for a party. Last week they celebrated during...
6 inside filmed during our So PR Press Days
Dutch entertainment TV Show 6 inside came to film during our press days to talk about the latest red...
So Press Days: So, we love plants
With the seasonal shift of press collections comes the festivities that we like to call our Press Da...
So facts: plant lovers by heart
“People from a planet without flowers would think we must be mad with joy the whole time to have s...
A night out with Janice
“Shantay, you stay.” Janice invited his lady friends like Patty Brard, Estelle Cruijff, Leontine...
vanHaren #Spreadthelook
Five internationally famous fashion influencers from five European countries are the new style crew ...
Vedder&Vedder x &C Collection by Chantal
The Dutch Vedder&Vedder sisters worked together with Chantal Janzen for this special collaborati...
CLUB COLLECTION – The new Elisabetta Franchi’s accessory line
CLUB COLLECTION The new Elisabetta Franchi’s accessory line Elisabetta Franchi opens a new chapter...
SET breakfast @ Soho House
SET came to Amsterdam for their very first press event. The brands’ creative director, founder and...
ICI PARIS XL: Beauty on stage
Lights, camera, beauty! ICI PARIS XL held their bi-annual press event showcasing the latest beauty m...
Floris van Bommel & Autodrop
Always that Floris van Bommel (for you Dutchies out there reading this: we tried.) That Floris van B...
Lululemon arrives in Amsterdam
“Amsterdam it’s good to be here.” Community, sweat and living your full potential. That’s wh...
Vedder&Vedder: just in time for Valentine’s day
Some may find it cliche, some the most exciting day of the year. Whatever your opinion about Valenti...
