Fall in love with KIKO MILANO’s new Valentines Collection
Introducing a new line up guaranteed to win your heart. It’s time to experience love at first sigh...
Mevrouw Cha’s Tea Subscription
A subscription to the daily newspaper, your favorite fashion magazine or to the gym. Sound familiar ...
MAEL x de Bijenkorf
With it’s beating heart in Amsterdam but a vision that goes overseas, a focus on shoes and leather...
Elisabetta Franchi celebrates the brand’s 20th anniversary
Twenty years have passed since the birth of Betty Blue Spa, a “Made in Italy” brand that today b...
‘Kapsalon in de Jordaan’
In the midst of Amsterdam’s Jordaan Celebrity hairstylist Siko van Berkel just opened his very own...
BestSecret celebrated its launch in the Netherlands
BestSecret, Europe’s most exclusive online shopping community, opened its own virtual branch in th...
New So PR client: Rasa Lila
New in our portfolio: Rasa Lila. A combination of two ancient words, Rasa Lila translates into the e...
Can you keep a (Best)Secret?
At So we love a good mystery. So when we were asked to assist with the PR-event of BestSecret –...
New So PR client : Luisa Cerano
A new season and some new PR collaborations. Please let us present our newest fashion client Luisa C...
Mascha Feoktistova x Ici Paris XL
‘Beautygloss’ Mascha created a full makeup look using products from Ici Paris XL’s Be Crea...
Upcoming event: So SS19 Press Days
Nearly time for our favorite event of the year. Our biannual Press Days are coming up which means it...
Elisabetta Franchi KiKi bag official launch
The name KiKi, referring to the K of the complete name Keeper-locK, instantly reflects the animated ...
Jeffree Star does Amsterdam
Jeffree Star is a makeup mogul and digital influencer with a fearless personality that has created a...
P.S. How do you like our coffee?
While the PR lifestyle is fast paced and extremely chaotic (don’t worry we love it) when it comes ...
From Amsterdam to Milan
For Milan Fashion week (a part of) our So PR team flew to Italy to accompany the Dutch press who att...
Sublime FRONTROW Fashionweek
Amsterdam Fashion Week. Silvian Heach. Great show. Great frontrow. When influencers meet the designe...
@kitty_fuchs
Is wearing a metallic silver fanny pack by @picard_offical. We love your style kitty girl....
