New in @ So: Baruti
At So we’ve always had a major love for artisanal products that are made close to home. BARUTI is ...
So on the red carpet
Both celebrities as well as their stylists know where to find our showroom. We’ve been dressing ac...
So Presents: Ivy Haircare
A sustainable hair brand from the Netherlands, products with ingredients that you can pronounce and ...
ICI PARIS XL Press Event
This week ICI PARIS XL held their bi-annual press event at the just opened Parq Studios. All major b...
Taylor Swift wears Elisabetta Franchi
The one and only Taylor Swift was spotted wearing a tweed dress from Elisabetta Franchi’s FW 19 co...
Weisz Group Selected Brands event
Bring together the most luxurious, current and well picked jewelry and watch brands, a family who ha...
Authentic Beauty Concept: My belief
At So PR we always try to be one step ahead, so we love working with brands who share these visions ...
Raymond Weil Record Player
Music and The Arts have been a part of Raymond Weil’s Brand DNA since it was founded in 1976. Toda...
Join lululemon for Amsterdam Pride 2019
lululemon Amsterdam will be teaming up with local gym Kracht for some community classes this Pride w...
Rose Bertram loves Diamond Point
At the launch of her much anticipated meal prepping cookbook supermodel Rose Bertram wore sparkling ...
Kiko Milano: Beyond Limits Collection
Kiko Milano, got no other then world climbing champion Sasha Digiulian to model in their latest Beyo...
lululemon: Neen Williams – Skate Forever
That lululemon is way more than ‘just’ a yoga brand, is a fact. The Canadian, community driven c...
Feeling, hot, hot, hot
In Amsterdam we are currently riding a heatwave. It remains strangely satisfying to be surrounded wi...
Nana Woody & John Awards
Our dear friends; Nana, Woody & John are always up for a party. Last week they celebrated during...
6 inside filmed during our So PR Press Days
Dutch entertainment TV Show 6 inside came to film during our press days to talk about the latest red...
So Press Days: So, we love plants
With the seasonal shift of press collections comes the festivities that we like to call our Press Da...
So facts: plant lovers by heart
“People from a planet without flowers would think we must be mad with joy the whole time to have s...
A night out with Janice
“Shantay, you stay.” Janice invited his lady friends like Patty Brard, Estelle Cruijff, Leontine...
vanHaren #Spreadthelook
Five internationally famous fashion influencers from five European countries are the new style crew ...
Vedder&Vedder x &C Collection by Chantal
The Dutch Vedder&Vedder sisters worked together with Chantal Janzen for this special collaborati...
CLUB COLLECTION – The new Elisabetta Franchi’s accessory line
CLUB COLLECTION The new Elisabetta Franchi’s accessory line Elisabetta Franchi opens a new chapter...
SET breakfast @ Soho House
SET came to Amsterdam for their very first press event. The brands’ creative director, founder and...
ICI PARIS XL: Beauty on stage
Lights, camera, beauty! ICI PARIS XL held their bi-annual press event showcasing the latest beauty m...
Floris van Bommel & Autodrop
Always that Floris van Bommel (for you Dutchies out there reading this: we tried.) That Floris van B...
Lululemon arrives in Amsterdam
“Amsterdam it’s good to be here.” Community, sweat and living your full potential. That’s wh...
Vedder&Vedder: just in time for Valentine’s day
Some may find it cliche, some the most exciting day of the year. Whatever your opinion about Valenti...
ELISABETTA FRANCHI: Spring/Summer 2019 campaign
A metropolitan scenario serves as the background of the new ELISABETTA FRANCHI Spring/Summer 2019 ad...
So PRofile : Peter Hahn
The German fashion company Peter Hahn has been with us for a while now, next to their overall PR we ...
Fall in love with KIKO MILANO’s new Valentines Collection
Introducing a new line up guaranteed to win your heart. It’s time to experience love at first sigh...
Mevrouw Cha’s Tea Subscription
A subscription to the daily newspaper, your favorite fashion magazine or to the gym. Sound familiar ...
MAEL x de Bijenkorf
With it’s beating heart in Amsterdam but a vision that goes overseas, a focus on shoes and leather...
Elisabetta Franchi celebrates the brand’s 20th anniversary
Twenty years have passed since the birth of Betty Blue Spa, a “Made in Italy” brand that today b...
‘Kapsalon in de Jordaan’
In the midst of Amsterdam’s Jordaan Celebrity hairstylist Siko van Berkel just opened his very own...
BestSecret celebrated its launch in the Netherlands
BestSecret, Europe’s most exclusive online shopping community, opened its own virtual branch in th...
New So PR client: Rasa Lila
New in our portfolio: Rasa Lila. A combination of two ancient words, Rasa Lila translates into the e...
Can you keep a (Best)Secret?
At So we love a good mystery. So when we were asked to assist with the PR-event of BestSecret –...
New So PR client : Luisa Cerano
A new season and some new PR collaborations. Please let us present our newest fashion client Luisa C...
Mascha Feoktistova x Ici Paris XL
‘Beautygloss’ Mascha created a full makeup look using products from Ici Paris XL’s Be Crea...
Upcoming event: So SS19 Press Days
Nearly time for our favorite event of the year. Our biannual Press Days are coming up which means it...
Elisabetta Franchi KiKi bag official launch
The name KiKi, referring to the K of the complete name Keeper-locK, instantly reflects the animated ...
