So Services
The So Services were brought to life as a flexible menu to compose the right strategy, tools, and focus for your brand. From there, we create a tailor-made package based on your brand’s specific needs, goals, and ambitions.
Click, pick and find out…
PR
Visibility is about more than being seen.
Through strategic positioning, media relations, showroom exposure, and meaningful industry connections, we help brands connect with the right people in the right places.
Your brand values, tone of voice, and the way you position yourself as a brand should be clear, consistent, and set in stone.
Having worked with an endless variety of brands for over a decade, we help develop an effective brand strategy and strong brand DNA that allows your brand to build a loyal community and stand out within increasingly competitive online and offline markets.
Through a combination of strategic positioning, creative direction, and communication strategy, we help brands create long-term relevance, recognition, and growth.
In need of a fitting tone of voice or a flexible freelance extension to your in-house team?
Through our consultancy services, we offer strategic advice, creative input, and years of industry experience through short-term or project-based collaborations.
Whether you need support with an online communication strategy, newsletter creation, brand communication, or a much-needed market survey, we help strengthen your brand from both a strategic and creative perspective.
Think of us as a seamless freelance extension of your brand.
Explaining how PR works is a job in itself — let alone explaining the concept of earned media.
But in essence, it’s quite simple: when someone you trust, admire, or see as knowledgeable recommends a product, brand, or experience, you’re naturally more likely to try, buy, or talk about it yourself.
That same principle lies at the heart of how we practice PR. Over the past two decades, we have built long-standing relationships and genuine friendships with professionals across press, media, and the content creator industry — earning their trust, respect, and attention along the way.
Through strong media relations, authentic connections, and strategic storytelling, we help brands generate meaningful visibility and credible exposure across both online and offline platforms.
We welcome stylists, vloggers, online influential movers and shakers, and celebrities daily in our So showroom, centrally located in Amsterdam. We offer brands the opportunity to make use of our showroom facilities, allowing collections to be pulled for online publications, influencer content creation, print editorials, and TV productions.
If your company isn’t based in or near Amsterdam, we can act as your second showroom — accommodating stylists, editors, and online personalities who are mainly situated in the city.
When visiting in person isn’t possible (a shame, considering the great coffee we serve and the variety of local shops, sourdough bakeries, and natural wine stores nearby), our showroom manager can provide an online showroom tour and arrange sample shipping in no time.
Service and making life easier for our beloved press & creator network have become more important than ever. We proudly support today’s freelance media landscape and the increasing workload of individuals working across media, content, and communications.
Beautiful and well-organized shopping pages are an important extension of your brand and its overall visibility. We believe it should be as easy and time-efficient as possible for journalists, image editors, and media professionals to access the right content.
Our exclusive image cloud — strictly for press eyes only — contains all the imagery and product information they could possibly need. From high-resolution campaign visuals to detailed product shots, everything is centrally available and ready to use.
If you want your brand to be seen, featured, and picked up by online publications and print magazines, this is the place where your imagery should live.
Especially during challenging times, when creating original editorial imagery isn’t always possible for magazines and media outlets, our digital image bank proved to be an incredibly practical and valuable solution.
Twice a year, we host our So Press Days — curated events where we present forthcoming collections to press, stylists, and industry insiders while discussing upcoming product launches and seasonal brand plans through personal one-on-one conversations.
Each edition is built around a creative concept and complemented by beautiful event styling and catering, creating the perfect atmosphere to reconnect, discover new collections, and experience the season ahead.
Our press events offer brands the ideal opportunity to introduce a new collection in a memorable and engaging way while strengthening relationships with key media and fashion contacts.
It’s one of those “no matter the weather” occasions that will always find a way to happen — even during periods when the world slows down, adapting seamlessly into inspiring online press experiences and digital presentations when needed.
An intimate, story-led media experience designed to bring your brand message to life around a beautifully curated table for 8 to 10 guests.
We create a warm and low-key setting where selected editors, journalists, and content creators can engage in meaningful conversations over drinks and bites in a relaxed atmosphere.
With optional presentation support, goodiebag production, and guest list curation, this format is ideal for strengthening media relationships, introducing new ideas, and building long-term brand credibility in an authentic and personal way.
No retainer, no long-term commitment — just everything you need, all in.
The Power Project is a one-off collaboration designed to create maximum impact within a short timeframe. A focused and strategic boost where we bring our experience, creativity, and industry insights together to help your brand grow in visibility, sales, and overall brand confidence.
Whether it’s a single online consultancy session or a short series of strategic meetings, we tailor the right creative and PR team to fit your brand’s exact needs and ambitions.
It’s an opportunity to pause, zoom out, and challenge the status quo — to gain fresh perspectives, sharpen your brand strategy, and rethink the way your brand communicates and presents itself.
Temporary? Maybe. The impact? Long-lasting.
Hosting an event? The success of it often comes down to having the right people in the room.
With over 20 years in the industry, we specialize in guest list management and have built an extensive network of relevant top influencers, celebrities, journalists, editors, and stylists — ensuring the perfect mix of attendees for every occasion.
Whether it’s a high-profile launch, exclusive dinner, press event, or large-scale celebration, our team knows exactly how to curate a guest list that reflects the vision, positioning, and prestige of your brand.
We take the time to understand your goals, audience, and preferences, carefully selecting guests who will genuinely contribute to the atmosphere, visibility, and overall success of your event.
From personal invitations and RSVP management to guest communication and event check-ins, we take care of the entire process from start to finish.
CONTENT
Where ideas come to life.
From content creation and copywriting to campaigns, productions, events, and creative strategy, we bring together the right people, tools, and expertise to turn ideas into meaningful brand experiences.
Our 360° PR approach comes full circle with So Studio — (y)our temporary hub for creative events, online & offline content creation, podcasts, and so much more.
Located in the heart of Amsterdam West, our versatile 250m² creative studio space offers everything needed to bring ideas, campaigns, and productions to life.
The studio combines abundant natural daylight, professional dimmable LED lighting, a central location, and a clean yet distinctly artistic interior — creating the perfect environment for both creative and strategic sessions.
The space is divided into multiple functional areas, including a professional podcast studio, a dedicated boardroom for strategy and meetings, and a spacious open-plan area that connects everything seamlessly for events, shoots, presentations, and productions.
Finding the right people for highly specific creative roles can be challenging. The pool of talent is vast, fast-moving, and often overwhelming — that’s where we come in.
Whether your goal is to increase social engagement, strengthen your visual identity, or create a social feed that consistently reflects your brand, we know exactly which creatives can make that happen.
Through our network of content creators, photographers, stylists, digital talent, and creative freelancers, we connect brands with the right people based on their online goals, creative direction, and budget.
From one-off collaborations to ongoing creative support, we help build the right team to elevate your brand both visually and strategically.
Whether you’d like your brand DNA completely rewritten, need a new event slogan, want to establish the right tone of voice, or simply refresh the copywriting on your website — our in-house copywriter is ready for it all.
From strategic brand messaging to creative storytelling, we help brands communicate in a way that feels distinctive, consistent, and authentic.
All of our press releases are also written completely in-house — something that has become increasingly rare — allowing us to maintain full creative control and ensure every piece of communication truly reflects your brand identity.
The role of media planning is to determine the most effective mix of media channels to achieve your campaign and marketing objectives.
Choosing the right media platforms, advertising formats, and partnerships can be challenging for brands. With our industry know-how and long-standing relationships within the world of media, we help navigate those choices strategically and efficiently.
Through smart media strategy, trusted connections, and careful negotiation, we ensure your brand receives the right exposure, the right placements, and the most cost-efficient proposals possible.
Campaigns can take many different shapes and forms — from short-term, performance-driven campaigns to long-term storytelling and brand awareness activations designed to build lasting impact.
Through a combination of strategic consultancy, creative thinking, and years of industry experience, we help brands identify opportunities for growth and translate them into clear and effective campaigns.
Together, we take a step back to evaluate where your brand stands, where opportunities lie, and how we can help your company grow — in brand awareness, visibility, profit, and sales.
From there, we bring everything together into a fully developed advertising campaign complete with all the creative and strategic elements needed to make an impact.
What starts as a single project can also evolve into a long-term collaboration — whether through ongoing campaign consultancy, continuous brand support, or a complete (re)brand launch strategy with room to grow together over time.
So PR creates tailor-made (online) events designed to communicate your brand message in a creative, impactful, and memorable way.
Whether you require a spectacular launch party, an intimate brand activation, or a large-scale (bi)annual press event, we develop experiences that connect your brand with the right audience.
Our in-house production team takes care of every detail — from concept and styling to logistics and execution — while our PR managers curate the perfect guest list through our extensive network of press, influencers, creators, and industry insiders.
No idea is off limits. Even during times of quarantine, we proved that meaningful online events, digital launches, and creative brand experiences could still successfully introduce new products, collections, and campaigns to the world.
Social media has become an essential part of both everyday life and modern brand communication. It plays a key role in shaping your brand identity, strengthening your online presence, and supporting your broader marketing strategy.
From selecting the right moments to advertise to developing effective sponsored content campaigns, social media offers endless opportunities to connect with your audience in a direct and meaningful way.
It also serves as an important platform for keeping your community updated on brand news, product launches, and recent developments while building long-term engagement and visibility.
We offer full social media support through our in-house team of social media strategists, marketing specialists, and a dedicated copywriter — helping brands create consistent, creative, and strategically driven content across all relevant platforms.
Increasing nationwide brand awareness or supporting local retailers and sales outlets while targeting the right consumers on the go is all possible through strategic Out-of-Home (OoH) advertising.
From impactful billboard campaigns and high-traffic commercial locations to creative wild posting throughout city centres, we help brands create visible and memorable campaigns in the public space.
We advise and support brands throughout the entire process — from selecting the right campaign visuals and locations to negotiating the most effective and cost-efficient media deals possible.
Through smart OoH strategy and creative execution, we help brands maximize visibility both locally and nationwide.
In today’s fast-paced digital landscape, being reactive and dynamic with your social media content is more important than ever.
Whether it’s a last-minute request, a fast-moving trend, or unexpected developments that require immediate action, our UGC services are designed to help brands move quickly while staying authentic and on-brand.
We specialize in creating engaging user-generated content, working closely with carefully selected nano-influencers, creators, and talent who genuinely resonate with your audience.
From concept development and script-writing to video editing and final delivery, our team of content strategists, video editors, and senior copywriters produces content that ranges from short-form social assets to more layered and story-driven narratives.
The result: authentic, fast-moving content that feels natural, relevant, and built for engagement across today’s social platforms.
Looking for the perfect place to record your podcast, audio content, or video production?
Our professional podcast studio, discreetly located at the back of So Studio, offers a quiet and inspiring setting equipped with high-quality audio & video equipment for professional recordings and productions.
The space can be fully personalized to match your style, branding, and production needs. Whether you’re recording an intimate interview podcast, an in-depth table talk, a dynamic video podcast, or filming a professional instructional video, the possibilities are endless.
A basic podcast edit is included as standard, while additional services such as social media snippets, short-form video edits, and more extensive post-production editing are available upon request.
SOCIAL
The right people make all the difference.
Through creators, influencers, celebrities, and strategic partnerships, we help brands connect with audiences in ways that feel natural, authentic, and genuinely impactful.
A dedicated content day where creativity, connection, and storytelling come together.
We transform a location into a fully immersive brand world, carefully curated with thoughtful details — from florals and fashion to bites, styling, and custom backdrops — creating the perfect environment for creators to shoot, style, and tell your brand story in their own authentic way.
The result is a professional and high-energy brand activation featuring curated content creators, a strong visual atmosphere, and all essential production elements provided — including decor, drinks & catering, professional photography, and styling support.
For brands, these moments go beyond simply generating content. They help build genuine community engagement, spark authentic UGC (user-generated content), and create stronger emotional connections with both creators and audiences.
It’s a fully dedicated activation with measurable impact, offering complete creative direction, strategic control, and a direct way to shape how your brand is seen, shared, and remembered.
With over 20 years of experience in both traditional PR and digital PR — dating back to the early rise of the online blogosphere — we have developed a strong understanding of how brands can effectively connect with the right audiences across both online and offline platforms.
Using a combination of strategic communication tools, media relations, and digital influence, our goal is to maximize brand visibility, social engagement, online & offline traffic, and long-term brand awareness — helping brands become true top-of-mind brands within increasingly competitive markets.
A key part of that success lies in identifying the right online personalities, content creators, and digital influencers who genuinely influence their audience and naturally align with your brand identity, presence, and tone of voice.
Our ever-growing Digital Team consists of social media-minded specialists with deep knowledge of the creator landscape, allowing us to connect brands with the exact profiles and partnerships needed to create meaningful impact.
We work closely with a tight-knit community of influencers, content creators, movers & shakers, and celebrities who are very much part of the So network.
Our social media team knows exactly which personalities align with which brands and carefully connects them with relevant product seedings, launches, and collaborations from our clients.
The art of creating the right match — and organically placing products with the right profiles in an authentic and believable way — is deeply rooted in our DNA.
Thoughtful selection, authenticity, and genuine brand alignment always come first. Waste simply does not exist in the So dictionary.
Both celebrities and their stylists know where to find our showroom. For over two decades, we’ve been supporting actresses, well-known athletes, TV personalities, and public figures in selecting the perfect looks for red carpet appearances, cocktail events, premieres, and media moments.
Our experienced showroom team works closely with both talent and stylists to help curate outfits that align with their personal style, the occasion, and the brand story behind the look.
Over the years, our showroom has become a trusted and familiar destination within the entertainment and fashion industry — built on strong relationships, personal service, and trusted creative advice.
Traditionally, clothing was mainly pulled for editorial photo shoots and print publications. Today, the landscape has evolved far beyond that.
Through strategic product placement, also known as seeding or gifting, brands can now create visibility across social media, digital content, and even television productions in a much more direct and organic way.
Our in-house influencer strategist knows exactly which creators, personalities, and platforms are the right fit for your brand — creating authentic matches that feel natural, relevant, and impactful.
From carefully curated product seedings to larger-scale influencer activations, we help brands place products in front of the right audiences through the right people at the right moment.
Turning Up the Light
When something unique and beautiful is placed in the darkness of a cockloft, it won’t be noticed by the world.
Unseen, unrecognised.
And when something remains unseen,
it risks fading into irrelevance.
It is our job — and our joy — to tell the world your story.
To take away the dimmer.
To let your brand shine at full power.
Because being out there, exposed on the main stage within your target group, is what makes a brand excel.
That’s what we do.
We partner up to position your brand as one of the highlights in its world, increasing visibility and growth.
