FABIANA FILIPPI STORE OPENING
An Intimate Opening on Amsterdam’s most Iconic Shopping Street.
When Fabiana Filippi opened its new boutique in the heart of Amsterdam’s P.C. Hooftstraat, So PR brought together fashion editors, industry insiders, and tastemakers to celebrate the arrival of the Italian luxury brand in style.
High Tea
The opening began with an intimate high tea hosted by the brand’s designer, creating a personal introduction to Fabiana Filippi’s refined aesthetic and craftsmanship. Throughout the afternoon, guests explored the new boutique while connecting over fashion, design, and Italian elegance.
Cocktails & Bites
As day turned into evening, the atmosphere shifted into a cocktail reception attended by members of the Dutch fashion scene, transforming the boutique opening into a sophisticated gathering centred around fashion, conversation, and community.
In the Media
Featured, in publications such as De Telegraaf, Talkies, FD Persoonlijk and FashionUnited.
“Het groene DNA, de luxe uitstraling, de hoogstaande kwaliteit èn het feit dat elk kledingstuk traceerbaar is (het komt ook allemaal echt uit Italië), maakt het label immens populair.”
Kim Querfurth – De Telegraaf
Celebrity & Influencer Support
To further amplify visibility around the store opening and collection, Dutch personalities including Estelle Cruijff, Leontine Borsato, Lieke van Lexmond, Lonneke Nooteboom, and Noor de Groot (Queen of Jetlags) shared Fabiana Filippi with their audiences through event attendance and social media content.
