GANNI x Hunter
British heritage. Copenhagen attitude.
When British weather-ready icon Hunter joined forces with Copenhagen fashion favourite GANNI for their first-ever collaboration, we made sure the launch landed in the right places.
The limited-edition collection brings together Hunter’s 170 years of performance heritage with GANNI’s playful approach to fashion, turning practical rainwear into statement pieces. Think waterproof ponchos, Wellington boots, rain hats and an umbrella, all finished with bold colours and GANNI’s signature leopard print.
Our approach
To introduce the collaboration to the Dutch market, we combined press visibility with targeted seeding. The collection took centre stage in our showroom, supported by a dedicated press release.
For press seeding, pieces were personally selected for the Editors-in-Chief of Grazia, Marie Claire, Cosmopolitan and ELLE. On social, we seeded the collection to six leading macro creators: Miljuschka, Jade Anna, Anna Nooshin, Gwen van Poorten, Holly Brood and Manon de Velder.
Special delivery,
the So way.
Loïs took GANNI x Hunter for a spin through Amsterdam, delivering rain-ready looks to selected press. Who needs a van when you’ve got a bike and a statement outfit?
Impact!
The collaboration caught the attention of both fashion and trade media, resulting in online coverage across Vogue, &C, LINDA., Marie Claire, FashionUnited, Schoenvisie and Textilia. Putting GANNI x Hunter on the radar just in time for rainy season.
