LIDL EDIBLE CINEMA
A Culinary Journey through “The Holiday”
Imagine stepping into a film where taste and story merge. That’s exactly what happened at the Lidl Edible Cinema event in Amsterdam. Together with Lidl, we transformed a (photo) studio into an immersive cinema, screening the early 2000s favourite The Holiday, while serving the very dishes seen on screen.
An intimate gathering of 30 press guests (&C, De Telegraaf, Lekker500) and 60 influencers (Amijé Roos, Julia Hortsen, Manon Tilstra) experienced the magic of movies like never before.
The finale? A mini Lidl store where guests could shop free of charge, taking a piece of the story home. From DIY gingerbread houses to simple condiments, everything was up for grabs.
This was one of those moments where all elements of what we do came together: event planning, production, social strategy, and classic PR, all fused into our signature mix of film and food.
The goal of the event, alongside driving overall brand awareness for Lidl, was to stand out during the holiday season, perfectly aligned with the launch of their major Christmas collection.
