COLLISTAR 40 YEAR ANNIVERSARY
Celebrating 40 Years of Beauty Innovations
In 2023, Collistar marked its 40th anniversary with a spectacular celebration under the banner: “Let’s celebrate 40 years of beauty innovation together.” We curated an exclusive guest list, welcoming 80 notable attendees to a unique influencer and press event held in a breathtaking canal house in the heart of Amsterdam.
The event not only celebrated four decades of beauty milestones, but also transformed the venue into a mini Collistar museum. As guests moved through the space, they were taken on a chronological journey through Collistar’s product evolution, from its inception 40 years ago to its latest innovations. Each exhibit was hosted by experts, ready to share insights into the brand’s rich heritage and technological advancements.
The experience was enriched with interactive elements, including a makeup masterclass, a UV machine demonstration highlighting effective sunscreen application, and a game offering guests the chance to win Collistar prizes.
Guests departed with personalized goodie bags tailored to their skin type, ensuring the celebration of beauty innovation continued well beyond the event.
