STRONGER SKATER GIRL SUMMER
Not a skater girl? Well you might want to be one this summer.
To celebrate the launch of Stronger’s Spicy Collection, So PR brought bold energy to the Vondelpark with a summer event inspired by skate culture, girl power, and playful nostalgia.
Guests kicked off the day with a skate workshop led by professional skaters before settling into a laid-back picnic featuring lunch by Joe & The Juice, cake, and custom-made spicy sauce bottles created especially for the occasion.
Among the 14 attending creators were Romy Monteiro, Luna Dubois, Rowenna van der Linden, Lani Manila, and Charissa Bellamorae, all bringing the skater-girl aesthetic to life through content, styling, and social storytelling.
RESULTS
From the park to the feed
From imperfect kickflips to sunny picnic moments, the activation combined fashion, movement, and community into a playful summer experience that translated seamlessly across social platforms.
