AUTHENTIC BEAUTY CONCEPT
A New Beauty Philosophy.
Authentic Beauty Concept is a holistic, premium brand co-created with a global collective of hairdressers, championing a new approach to authentic beauty.
So PR partnered with the brand to support the brand’s launch in the Dutch market. The activation started with accompanying Dutch press to the European launch in Berlin, followed by a targeted seeding of influencers and activists aligned with the brand’s vegan philosophy.
Plant-Based Beauty Breakfast
To further introduce the brand locally, leading beauty press were invited to a plant-based beauty breakfast hosted by Global Creative Advocate Hester Wernert-Rijn, bringing together product, philosophy, and community.
On an ongoing basis, So PR continues to manage press relations, including image, product, and copy requests.
An impression of the plant based beauty breakfast
