DE’LONGHI PERFETTO

Perfetto, From Bean to Cup

De’Longhi creates refined coffee experiences for coffee lovers worldwide, combining Italian design with advanced technology and full customisation to meet a wide range of preferences.

Perfetto captures the brand’s idea of coffee as more than a perfect cup. It is a lifestyle built around attention to every detail, from the bean and temperature to the silky foam, and the pleasure of slowing down for a meaningful moment in the day.

www.delonghi.com/nl

Hotel De’Longhi Launch Experience

To introduce De’Longhi’s new global Perfetto platform in the Netherlands, So PR created an immersive launch experience, supported by strategic media outreach and a carefully curated guestlist.

Editors, journalists, and key tastemakers were invited to an exclusive 24-hour stay at “Hotel De’Longhi” (better known as Hotel Boat & Co in Amsterdam).

The invitation came from a certain Mr X. No further details. Just a destination, a time, and a promise of something worth discovering.

The reveal? Not Brad Pitt in person, but the unveiling of the new global Perfetto campaign, fronted by Pitt, bringing a touch of Hollywood to an experience designed to support De’Longhi’s ongoing repositioning.

What followed was a fully immersive journey into the world of De’Longhi, from barista workshops and espresso martini moments to a first look at the brand’s latest coffee machine.

Results

The event, press release announcing Brad Pitt as the new face of De’Longhi, and the accompanying campaign generated widespread coverage across both online and offline media.

Together, these touchpoints reinforced De’Longhi’s positioning, establishing the brand as one to watch, now and in the future.

Guests

Social posts

PR Value

Reach

Two-Phase Influencer Program

To stay top of mind following the launch event, So PR activated a curated mix of influencers, TV personalities, professional athletes, and musicians, maximising reach across diverse audiences.

PHASE 1 — What is your Perfetto moment?

Selected creators shared their personal “Perfetto moment” with their audience, inviting followers to join the conversation and drive engagement through interaction.

PHASE 2 — What does coffee mean to you?

The campaign deepened into more personal storytelling, with creators reflecting on the role of coffee in their daily lives, from an essential start to the day to a moment of pause or memory.

Results

By activating a carefully curated mix of creators, each with their own audience and relevance, So PR reached diverse target groups across multiple channels.

influencers

PR Value

YouTube subscribers

Instagram followers

01. Instagram & YouTube | Stephanie Abu Sbeih | travel & fashion influencer | 1 million followers