FIT AT HOME PILATES DISQ
Low key, High impact.
To launch the Fit at Home PILATES DISQ, So PR transformed So Studio Amsterdam into an intimate fitness-focused experience centred around accessibility, movement, and community.
The launch highlighted the idea that pilates should be available to everyone, not just those living near boutique studios in larger cities.
Romy Monteiro, a dedicated pilates enthusiast, became the face of the launch, while her mother Antje reflected the platform’s accessible philosophy through her personal story of working out from home as a time-saving solution during single motherhood.
the Event
Fifteen creators, tastemakers, and fitness-focused guests gathered for a two-hour experience designed around movement and connection. Reflecting Fit at Home’s inclusive approach, the guest list brought together a diverse mix of attendees.
A short but energising pilates session introduced guests to the new PILATES DISQ, while Sanpellegrino, Fit Piggy snacks, Kodo matcha, and looks by Stronger completed the experience.
the Vibe
An intimate launch. A new way to move. A campaign that positioned pilates as personal, approachable, and within reach, delivered in a low-key setting with high-impact results.
