GUESS ICONIC
They say big things come in small packages.
Enter GUESS Iconic: the newest fragrance for women who live boldly and leave a lasting impression.
To celebrate the launch, So PR hosted an intimate soirée at De L’Europe Amsterdam, bringing together a curated group of content creators for an evening centred around fragrance, fashion, and experience.
Think ruby-red lips, sparkling champagne, refined bites, and guests dressed in their finest spring-inspired looks, all set against the backdrop of almost-weekend energy.
Ahead of the event, selected guests enjoyed a VIP shopping experience at the GUESS Store Kalverstraat, styling their looks to match the GUESS Iconic mood. Because if you’re going to leave an impression, do it the iconic way.
Results
Creating Iconic Content
To elevate the experience even further, attendees competed for an overnight stay at De L’Europe Amsterdam by creating the evening’s most iconic content.
