HUDA BEAUTY LAUNCH BENELUX
@ ICI PARIS XL
When Huda Beauty entered the Benelux market, So PR led the launch from the very start.
As the cult beauty brand became exclusively available through ICI PARIS XL, we developed and executed the full Benelux launch strategy, bringing the brand’s global momentum to a local audience.
Hey, it’s Huda
While Huda Kattan was already well known among beauty enthusiasts, Huda Beauty had yet to officially launch in the Benelux market. This meant two stories to tell: Huda’s, and the arrival of her must-have beauty products.
To mark the launch, So PR sent curated press packages to top beauty editors, introducing the brand and making the products available from day one.
ELLE
A story like this called for the right platform. ELLE was given the opportunity to exclusively interview Huda Kattan about the launch.
The news spread quickly
Titles such as ELLE, Cosmopolitan, and Glamour quickly picked up the news online.
Huda: the Masterclass
With a brand like Huda Beauty, top-tier influencer collaborations are key. Ahead of the masterclass, participating creators received a curated invitation package featuring a selection of Huda Beauty products, introducing them to the brand before the session even began.
The dedicated digital masterclass was led by International Education Manager Shadia Rahman, bringing the brand’s expertise directly to a curated group of creators.
The session was attended by 28 leading beauty influencers, including An Knook, Dilan Sabah, Beautygloss, Elaisa Ya, and Lithunium Snow.
