ICI PARIS XL BIANNUAL BEAUTY EVENT
25 Beauty Brands.
One Experience.
Just days before Amsterdam entered lockdown, So PR hosted the latest biannual ICI PARIS XL event, where hand kisses replaced hugs and beauty remained centre stage.
Designed to maximise both experience and exposure, the event brought together a curated mix of cult, emerging, and globally recognised beauty brands within one shared space.
Alongside ICI PARIS XL’s own labels, including BE Creative Make Up, Intimacy, ONLY YOU, and Scento, brands such as Jeffree Star Cosmetics, Urban Decay, IT Cosmetics, Maison Margiela, Filorga, and Philosophy were all represented throughout the experience.
The Crowd
The guest list reflected the same strong mix, bringing together leading influencers such as Hodan Yusuf and Stephanie Tency alongside respected beauty and fashion editors, including Kim Qerfurth from De Telegraaf, Karen van Ede from Vogue, and Saskia van Langevelde from Glamour.
Results
And yes, beyond the experience itself, the results spoke for themselves.
Following the event, a total of 413 press clippings, features, mentions, Instagram Stories, and posts were published by both attendees and press contacts who received the curated press package afterwards.
