LADRESS LET’S UNITE

Staying connected when connection mattered most.

During lockdown, LaDress temporarily closed its physical stores. With e-commerce playing an increasingly important role, the brand set out to remain closely connected to its audience while continuing to support wholesale partners, brand boutiques, and online traffic to ladress.com.

To maintain visibility during this period, So PR developed a targeted out-of-home strategy featuring premium placements across key locations throughout the Netherlands.

At a time when physical distance became part of everyday life, the campaign reinforced brand connection through visibility, familiarity, and presence in the public space.

www.ladress.com